ER Magazine - July/August 2017 - 2

[BottomLine]

Building a Better D2C

E

very year, ERA invites members to Las Vegas for the D2C Convention.
And every year, we like to think, D2C gets just a little bit better.
ERA's signature event is the place for members of the direct response
community to meet, network, and investigate the new products, solutions, and strategies they can use to build brands and profits in the years
to come.
When you arrive at this year's show, set for Oct. 2-5, 2017, at the
Wynn Las Vegas, you'll notice a few subtle changes. First, the exhibit
hall will be consolidated into a single ballroom, making it easy for exhibitors to
meet with their partners-and potential partners-in a single place.
Educational sessions will move from the busy show floor to separate rooms.
The more intimate spaces will make it easy to learn and discuss the latest trends
in DRTV, retail, regulation, and digital commerce; winning strategies for product
development, promotion,
distribution, and customer
service; and practices that
have proved effective in
increasing sales and creating
engagement.
Finally, the Moxie Awards
Gala will be moved to the
first full day of the show,
Tuesday, Oct. 3, 2017.
The star-studded banquet is a must for DR marketers and creative agencies, and
celebrating the year's best campaigns at the show's outset will help build buzz for the
many talented Moxie nominees in attendance.
While the full seminar schedule is still being finalized, ERA is pleased to
announce that two speakers from the 2017 Great Ideas Summit will appear at D2C
this year to build upon the concepts they presented in Puerto Rico. Dean Graziosi
and Frank Kern are experts in building brands through digital and social media, and
they will share some of the secrets to their success.
Like every year, D2C will offer ample opportunities to socialize with colleagues
with cocktail hours, networking luncheons, and other events designed to allow
patrons to kick back and have fun-even as they close deals.
We're tinkering with the D2C formula ever so slightly to produce a vibrant,
exciting show that offers incredible value to today's busiest omnichannel marketers.
Make plans now to join us in Las Vegas by visiting d2c.retailing.org. You'll be glad
you did.

Make plans
now to join us
in Las Vegas.

Mike Candela
Vice President, Sales
Electronic Retailing Association

2

electronicRetailer | July-August 2017

July-August 2017
Vol. 14, No. 4
ELECTRONIC RETAILING ASSOCIATION
7918 Jones Branch Drive, Suite 300
McLean, VA 22102
Toll Free: (800) 987-6462 Phone: (703) 841-1751
Fax: (425) 977-1036
retailing.org
webadmin@retailing.org
Executive Vice President: Bill Sheehan
Vice President, Sales: Michael Candela
Vice President, Marketing: John Y. Chen, CAE
Vice President, Government Affairs: Bill McClellan
Vice President, Membership and Retention: Jim Perrus
Executive Director, ERA Europe: Julian Oberndöerfer
Electronic Retailer is published for ERA by:
The YGS Group
3650 West Market Street
York, PA 17404
Phone: (717) 505-9701
Fax: (717) 505-9713
electronicretailermag.com
EDITORIAL
Editorial Director: Annette Gray
Senior Editor: Ian P. Murphy
ian.murphy@theYGSgroup.com (312) 371-4873
Senior Managing Editor: Erica Reed
Copy Editor: Beth Hughes
Associate Editor: Andrew Bankert
Contributing Writers:
Jessica Hawthorne-Castro, Lesley Fair,
Rick Petry, Shahin O. Rothermel, Ari N. Rothman,
Steve Syatt, Lori H. Zeller
EDITORIAL SUBMISSIONS
Send press releases and other data to:
electronicretailer@theYGSgroup.com
DESIGN
Creative Director: Serena L. Spiezio
Senior Art Director: Michael Vucic
Account Manager: Brian Hershey
ADVERTISING
VP, Media Sales: Susan Welter
Sales Director: Stephanie Harkins
Account Executive: Laura Gaenzle
laura.gaenzle@theYGSgroup.com (717) 430-2351
EDITORIAL ADVISORY COMMITTEE
Chairman: Rick Petry, Creative Writer, LLC
Hal Altman, Motivational Fulfillment & Logistics Services
Nicole Andani, Northern Response (Int.) Ltd.
Brendan Condon, REVShare
Suresh Dakshina, Chargeback Gurus
Stacy Durand, Media Design Group
Edward Glynn, Locke Lord LLP
Peter Koeppel, Koeppel Direct
Andy Latimer, Bluewater Media, LLC
Gary Latz, a2b Fulfillment, Inc.
Gene Silverman, Hawthorne Direct
Robin Stone, Applied Perceptions
Jeff Tuller, Savvier
SUBSCRIPTIONS
Email: webadmin@retailing.org
Published July-August 2017 ERA-M1012/6663


http://www.retailing.org http://www.electronicretailermag.com http://d2c.retailing.org

Table of Contents for the Digital Edition of ER Magazine - July/August 2017

Happenings
Bottom Line
Out & About
Dispatches
Retail Movers
Dish With Rick Petry
Fair Trade
Making The Brand
Agency Insights
Law & Orders
25 Years of Tristar
Direct to Digital
Smart Buy
Classifieds
Advertisers’ Index
DR 101
Parting Shot
ER Magazine - July/August 2017 - Cover1
ER Magazine - July/August 2017 - Cover2
ER Magazine - July/August 2017 - Happenings
ER Magazine - July/August 2017 - Bottom Line
ER Magazine - July/August 2017 - Out & About
ER Magazine - July/August 2017 - Dispatches
ER Magazine - July/August 2017 - 5
ER Magazine - July/August 2017 - Retail Movers
ER Magazine - July/August 2017 - 7
ER Magazine - July/August 2017 - Dish With Rick Petry
ER Magazine - July/August 2017 - 9
ER Magazine - July/August 2017 - Fair Trade
ER Magazine - July/August 2017 - Making The Brand
ER Magazine - July/August 2017 - Agency Insights
ER Magazine - July/August 2017 - 13
ER Magazine - July/August 2017 - Law & Orders
ER Magazine - July/August 2017 - 15
ER Magazine - July/August 2017 - 25 Years of Tristar
ER Magazine - July/August 2017 - 17
ER Magazine - July/August 2017 - 18
ER Magazine - July/August 2017 - 19
ER Magazine - July/August 2017 - Direct to Digital
ER Magazine - July/August 2017 - 21
ER Magazine - July/August 2017 - 22
ER Magazine - July/August 2017 - 23
ER Magazine - July/August 2017 - Smart Buy
ER Magazine - July/August 2017 - Advertisers’ Index
ER Magazine - July/August 2017 - DR 101
ER Magazine - July/August 2017 - 27
ER Magazine - July/August 2017 - Parting Shot
ER Magazine - July/August 2017 - Cover3
ER Magazine - July/August 2017 - Cover4
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