ER Magazine - July/August 2017 - Cover2

[CONTENTS]
ELECTRONIC RETAILER | July/August 2017 | Vol. 14, No. 4

16

COVER STORY

25 Years of Tristar
One of the most successful
companies in direct response
history celebrates its
anniversary with big brands,
record revenue, and plans for
new growth.
By Ian P. Murphy

DEPARTMENTS

COLUMNS

01 Happenings

08 Dish With Rick Petry

02 Bottom Line

10 Fair Trade

Upcoming Industry Events,
July-October 2017

Building a Better D2C
By Mike Candela

03 Out & About
04 Dispatches

Easy Einstein Wins
Water-Balloon Fight

06 Retail Movers
25 Classifieds

Roadkill on the Path to
the Future

Keep 'Made in USA' Claims
Red, White, and True
By Lesley Fair

20

Direct to Digital
Members of ERA's new Digital Council
share some of their guiding principles
for the digital direct response
landscape.
By Ian P. Murphy

14 Law & Orders

State-Level Trends in
Enforcement
By Ari N. Rothman and
Shahin O. Rothermel

24 Smart Buy

Living the Stream
By Eddie Wilders

11 Making The Brand

26 DR 101

12 Agency Insights

28 Parting Shot

A Micromoment in Time
By Lori H. Zeller

Four Ways to Thrive in
Fast-Changing Times
By Jessica Hawthorne-Castro

Let Video Run Advance for
Your DRTV Campaign
By Steve Syatt

Live From the Web
By Ian P. Murphy

25 Advertisers' Index
electronicretailermag.com
ER magazine is published bimonthly by The YGS Group, 3650 West Market Street, York, PA 17404. No part of this publication may be reproduced or transmitted in any form
or by any means, electronic or mechanical, including by photocopy, recording, or information storage and retrieval system, without permission in writing from the publisher.
Rates for reprints of articles are available upon request by calling (717) 505-9701, x2332. The statements, opinions, and advertisements expressed herein are those of individual
authors and companies and do not necessarily represent the views of the Electronic Retailing Association or its publishing partner, The YGS Group. Neither the Electronic
Retailing Association or The YGS Group is responsible for claims made by advertisers. ©2017 Electronic Retailing Association (ERA). All rights reserved.


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Table of Contents for the Digital Edition of ER Magazine - July/August 2017

Happenings
Bottom Line
Out & About
Dispatches
Retail Movers
Dish With Rick Petry
Fair Trade
Making The Brand
Agency Insights
Law & Orders
25 Years of Tristar
Direct to Digital
Smart Buy
Classifieds
Advertisers’ Index
DR 101
Parting Shot
ER Magazine - July/August 2017 - Cover1
ER Magazine - July/August 2017 - Cover2
ER Magazine - July/August 2017 - Happenings
ER Magazine - July/August 2017 - Bottom Line
ER Magazine - July/August 2017 - Out & About
ER Magazine - July/August 2017 - Dispatches
ER Magazine - July/August 2017 - 5
ER Magazine - July/August 2017 - Retail Movers
ER Magazine - July/August 2017 - 7
ER Magazine - July/August 2017 - Dish With Rick Petry
ER Magazine - July/August 2017 - 9
ER Magazine - July/August 2017 - Fair Trade
ER Magazine - July/August 2017 - Making The Brand
ER Magazine - July/August 2017 - Agency Insights
ER Magazine - July/August 2017 - 13
ER Magazine - July/August 2017 - Law & Orders
ER Magazine - July/August 2017 - 15
ER Magazine - July/August 2017 - 25 Years of Tristar
ER Magazine - July/August 2017 - 17
ER Magazine - July/August 2017 - 18
ER Magazine - July/August 2017 - 19
ER Magazine - July/August 2017 - Direct to Digital
ER Magazine - July/August 2017 - 21
ER Magazine - July/August 2017 - 22
ER Magazine - July/August 2017 - 23
ER Magazine - July/August 2017 - Smart Buy
ER Magazine - July/August 2017 - Advertisers’ Index
ER Magazine - July/August 2017 - DR 101
ER Magazine - July/August 2017 - 27
ER Magazine - July/August 2017 - Parting Shot
ER Magazine - July/August 2017 - Cover3
ER Magazine - July/August 2017 - Cover4
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