ILMA Compoundings September 2017 - 29
resources are limited - and even when they are not - a
well-rounded marketing strategy will incorporate multiple
communication channels to reach your customers.
media sites are preferred by the customer. There's also the
challenge of industrial B2B companies that are less comfortable participating in social media platforms - a firm might
not be able to reach all its potential customers with just
While it might be difficult to completely determine which
marketing opportunities are most worthwhile, you can make
an educated decision on which programs will give you the
most return on investment by completing a media analysis with your marketing communications team and being
diligent about asking new leads how they heard about your
product or business. This information is crucial in helping
you get the most out of your marketing dollars. When
to do with
Small- to midsize MWF additive manufacturers contend
with issues related to market penetration, regulatory factors,
channel to market and marketing communication concerns,
just to name a few. But despite this, a keen awareness of
these challenges allows for the development of innovative
and strategic approaches for continued growth in the face of
such constraints. Knowledge is power, after all.
McCabe, global business manager - Lubricants, has been with Ingevity since
January 2013. She has over 20 years of business development experience
and obtained a Bachelor of Science in economics from the University of
Illinois, with a Master of Arts in management from Washington University,
St. Louis. Her business development experience has been key in increasing
Ingevity's lubricant business over the past four years. She also serves on the
board of the Philadelphia STLE chapter, which has won best STLE chapter
three years in a row.
We like to say we use superior
science to find unique solutions to
solve manufacturing concerns.
But at the end of the day, our
business is really a people
business. People talking, people
building trust, people solving
problems. Together. At the end
of the day, the difference
is chemistry. The human kind.
I S C H E M I S T R Y.™
Want to hear more about
how we work?
Visit us at elcocorp.com
©2017 The Elco Corporation