ILMA Compoundings September 2017 - 29

resources are limited - and even when they are not - a
well-rounded marketing strategy will incorporate multiple
communication channels to reach your customers.

SUMMARY
media sites are preferred by the customer. There's also the
challenge of industrial B2B companies that are less comfortable participating in social media platforms - a firm might
not be able to reach all its potential customers with just
digital advertisements.
While it might be difficult to completely determine which
marketing opportunities are most worthwhile, you can make
an educated decision on which programs will give you the
most return on investment by completing a media analysis with your marketing communications team and being
diligent about asking new leads how they heard about your
product or business. This information is crucial in helping
you get the most out of your marketing dollars. When

Sometimes
chemistry
has nothing
to do with
chemicals.

Small- to midsize MWF additive manufacturers contend
with issues related to market penetration, regulatory factors,
channel to market and marketing communication concerns,
just to name a few. But despite this, a keen awareness of
these challenges allows for the development of innovative
and strategic approaches for continued growth in the face of
such constraints. Knowledge is power, after all.
McCabe, global business manager - Lubricants, has been with Ingevity since
January 2013. She has over 20 years of business development experience
and obtained a Bachelor of Science in economics from the University of
Illinois, with a Master of Arts in management from Washington University,
St. Louis. Her business development experience has been key in increasing
Ingevity's lubricant business over the past four years. She also serves on the
board of the Philadelphia STLE chapter, which has won best STLE chapter
three years in a row.

We like to say we use superior
science to find unique solutions to
solve manufacturing concerns.
But at the end of the day, our
business is really a people
business. People talking, people
building trust, people solving
problems. Together. At the end
of the day, the difference
is chemistry. The human kind.

™

THE DIFFERENCE
I S C H E M I S T R Y.™

Want to hear more about
how we work?
Visit us at elcocorp.com
©2017 The Elco Corporation

29


http://www.elcocorp.com

ILMA Compoundings September 2017

Table of Contents for the Digital Edition of ILMA Compoundings September 2017

ILMA Compoundings September 2017 - Cover1
ILMA Compoundings September 2017 - Cover2
ILMA Compoundings September 2017 - 1
ILMA Compoundings September 2017 - 2
ILMA Compoundings September 2017 - 3
ILMA Compoundings September 2017 - 4
ILMA Compoundings September 2017 - 5
ILMA Compoundings September 2017 - 6
ILMA Compoundings September 2017 - 7
ILMA Compoundings September 2017 - 8
ILMA Compoundings September 2017 - 9
ILMA Compoundings September 2017 - 10
ILMA Compoundings September 2017 - 11
ILMA Compoundings September 2017 - 12
ILMA Compoundings September 2017 - 13
ILMA Compoundings September 2017 - 14
ILMA Compoundings September 2017 - 15
ILMA Compoundings September 2017 - 16
ILMA Compoundings September 2017 - 17
ILMA Compoundings September 2017 - 18
ILMA Compoundings September 2017 - 19
ILMA Compoundings September 2017 - 20
ILMA Compoundings September 2017 - 21
ILMA Compoundings September 2017 - 22
ILMA Compoundings September 2017 - 23
ILMA Compoundings September 2017 - 24
ILMA Compoundings September 2017 - 25
ILMA Compoundings September 2017 - 26
ILMA Compoundings September 2017 - 27
ILMA Compoundings September 2017 - 28
ILMA Compoundings September 2017 - 29
ILMA Compoundings September 2017 - 30
ILMA Compoundings September 2017 - 31
ILMA Compoundings September 2017 - 32
ILMA Compoundings September 2017 - 33
ILMA Compoundings September 2017 - 34
ILMA Compoundings September 2017 - 35
ILMA Compoundings September 2017 - 36
ILMA Compoundings September 2017 - 37
ILMA Compoundings September 2017 - 38
ILMA Compoundings September 2017 - 39
ILMA Compoundings September 2017 - 40
ILMA Compoundings September 2017 - 41
ILMA Compoundings September 2017 - 42
ILMA Compoundings September 2017 - 43
ILMA Compoundings September 2017 - 44
ILMA Compoundings September 2017 - Cover3
ILMA Compoundings September 2017 - Cover4
https://www.nxtbook.com/ygsreprints/ILMA/G127535ILMA_vol71_no7
https://www.nxtbook.com/ygsreprints/ILMA/G126213ILMA_vol71_no6
https://www.nxtbook.com/ygsreprints/ILMA/G125546_ILMA_vol71_no5
https://www.nxtbook.com/ygsreprints/ILMA/G124996_ILMA_vol71_no4
https://www.nxtbook.com/ygsreprints/ILMA/G123886_ILMA_vol71_no3
https://www.nxtbook.com/ygsreprints/ILMA/G123315_ILMA_vol71_no2
https://www.nxtbook.com/ygsreprints/ILMA/G122980_ILMA_vol71_no1
https://www.nxtbook.com/ygsreprints/ILMA/G121540_ILMA_vol70_no11
https://www.nxtbook.com/ygsreprints/ILMA/G120882_ILMA_vol70_no10
https://www.nxtbook.com/ygsreprints/ILMA/G120035_ILMA_vol70_no9
https://www.nxtbook.com/ygsreprints/ILMA/G121XXX_ILMA_vol70_no8
https://www.nxtbook.com/ygsreprints/ILMA/G120XXX_ILMA_vol70_no7
https://www.nxtbook.com/ygsreprints/ILMA/G119XXX_ILMA_vol70_no6
https://www.nxtbook.com/ygsreprints/ILMA/G118112_ILMA_vol70_no5
https://www.nxtbook.com/ygsreprints/ILMA/G117382_ILMA_vol70_no4
https://www.nxtbook.com/ygsreprints/ILMA/G116888_ILMA_vol70_no3
https://www.nxtbook.com/ygsreprints/ILMA/G115555_ILMA_vol70_no2
https://www.nxtbook.com/ygsreprints/ILMA/G114774_ILMA_vol70_no1
https://www.nxtbook.com/ygsreprints/ILMA/g110500_ILMA_vol69_no12
https://www.nxtbook.com/ygsreprints/ILMA/g110500_ILMA_vol69_no11
https://www.nxtbook.com/ygsreprints/ILMA/g110500_ILMA_vol69_no10
https://www.nxtbook.com/ygsreprints/ILMA/g109884_ILMA_vol69_no9
https://www.nxtbook.com/ygsreprints/ILMA/g109284_ILMA_vol69_no8
https://www.nxtbook.com/ygsreprints/ILMA/g108494_ILMA_vol69_no7
https://www.nxtbook.com/ygsreprints/ILMA/g107507_ILMA_vol69_no6
https://www.nxtbook.com/ygsreprints/ILMA/g106483_ILMA_vol69_no5
https://www.nxtbook.com/ygsreprints/ILMA/g105803_ILMA_vol69_no4
https://www.nxtbook.com/ygsreprints/ILMA/g104743_ILMA_vol69_no3
https://www.nxtbook.com/ygsreprints/ILMA/g103647_ILMA_vol69_no2
https://www.nxtbook.com/ygsreprints/ILMA/g102869_ILMA_vol69_no1
https://www.nxtbook.com/ygsreprints/ILMA/g101930_ILMA_vol68_no12
https://www.nxtbook.com/ygsreprints/ILMA/g100836_ILMA_vol68_no11
https://www.nxtbook.com/ygsreprints/ILMA/g99200_ILMA_vol68_no10
https://www.nxtbook.com/ygsreprints/ILMA/g98468_ILMA_vol68_no9
https://www.nxtbook.com/ygsreprints/ILMA/g97711_ILMA_vol68_no8
https://www.nxtbook.com/ygsreprints/ILMA/G96767ILMA_vol68_no7
https://www.nxtbook.com/ygsreprints/ILMA/G95397ILMA_vol65_no6
https://www.nxtbook.com/ygsreprints/ILMA/G94323ILMA_vol68_no5
https://www.nxtbook.com/ygsreprints/ILMA/G93127_ILMA_vol69_no4
https://www.nxtbook.com/ygsreprints/ILMA/G91785_ILMA_vol68_no3
https://www.nxtbook.com/ygsreprints/ILMA/G90956_ILMA_vol68_no2
https://www.nxtbook.com/ygsreprints/ILMA/G89146_ILMA_vol68_no1
https://www.nxtbook.com/ygsreprints/ILMA/G87981_ILMA_vol67_no12
https://www.nxtbook.com/ygsreprints/ILMA/G85409_ILMA_vol67_no11
https://www.nxtbook.com/ygsreprints/ILMA/G83595_ILMA_vol67_no10
https://www.nxtbook.com/ygsreprints/ILMA/G81672_ILMA_vol67_no9
https://www.nxtbook.com/ygsreprints/ILMA/G80238_ILMA_vol7_no8
https://www.nxtbook.com/ygsreprints/ILMA/G79388_ILMA_vol7_no7
https://www.nxtbook.com/ygsreprints/ILMA/G78361_ILMA_vol7_no6
https://www.nxtbook.com/ygsreprints/ILMA/G77448_ILMA_vol7_no5
https://www.nxtbook.com/ygsreprints/ILMA/G75899_ILMA_vol67_no4
https://www.nxtbook.com/ygsreprints/ILMA/G75036_ILMA_vol67_no3
https://www.nxtbook.com/ygsreprints/ILMA/G72720_ILMA_vol67_no2
https://www.nxtbook.com/ygsreprints/ILMA/G72220_ILMA_vol67_no1
https://www.nxtbook.com/ygsreprints/ILMA/G70970_ILMA_vol66_no12
https://www.nxtbook.com/ygsreprints/ILMA/G69813_ILMA_vol66_no11
https://www.nxtbook.com/ygsreprints/ILMA/G67522_ILMA_vol66_no10
https://www.nxtbook.com/ygsreprints/ILMA/G66343_ILMA_vol66_no9
https://www.nxtbook.com/ygsreprints/ILMA/G64859_ILMA_vol66_no8
https://www.nxtbookmedia.com