ILMA Compoundings May 2018 - 33

brands with safe products that will provide protection
and performance. It is our duty as an industry to educate
consumers about these issues and ensure that we are as
transparent as possible when it comes to protection and
performance claims.
Recent lawsuits have raised questions about the quality of
THFs in the marketplace, and Missouri and Georgia have
banned the sale of products labeled as 303 fluids.
Consumer protection divisions within the state governments of Missouri and Georgia conducted a significant
amount of testing and came to the realization that the labels
on 303 fluids are misleading and the fluids' quality fails to
meet OEM requirements. Both states agree that fluids need
to meet the performance requirements of an OEM specification for it to be sold as a THF and that generic claims
such as "for use in John Deere, Case IH, White Farm [...]
tractors" should no longer be made.
Industry organizations such as ILMA and the Petroleum
Quality Institute of America (PQIA) have been strong
advocates for the use of lubricants that meet current
specifications. As part of the Association's code of ethics,
ILMA's blind testing of member products, including THFs,
has been ensuring a level playing field for all members and

products that give the performance promised on the label.
For years, PQIA has warned consumers about the dangers
of 303 fluids. That organization has also been conducting
market testing to warn consumers about products making
false claims, and THFs will likely be no exception. Lubrizol
continues to educate consumers about the consequences of
low-quality fluids and advocate for higher-quality lubricants
through the TractorLife.com Authenticated Fluid Program.
The program was created to educate the industry and help
consumers clearly identify certified lubricants that have been
proven to perform and protect. Participants of the program
are required to meet or exceed performance requirements
outlined by OEMs.
With the help of newly created educational content on
TractorLife.com, Lubrizol hopes to further emphasize the
importance of using high-quality lubricants through the five
key aspects that consumers should expect from a fluid: wet
brake control, instant performance, proven part protection,
power under load and sludge-fighting. After all, hard-working
farmers, harvesters and equipment owners and operators rely
on lubricants to protect and operate their equipment. The
lubricant industry owes them our best.
Kuthoore is general manager, North American sales at Lubrizol Additives.

33


http://www.TractorLife.com http://www.TractorLife.com

Table of Contents for the Digital Edition of ILMA Compoundings May 2018

LETTER FROM THE CEO
INSIDE ILMA
Company Callout
WHAT’S COMING UP
NEW MEMBERS
INDUSTRY RUNDOWN
In the Know
International Insight
Market Report
SMOOTH TRANSITION
PERILOUSLY OBSOLETE
HARASSMENT IN THE WORKPLACE
BUSINESS HUB
COUNSEL COMPOUND
WASHINGTON LANDSCAPE
IN NETWORK
Member Connections
Cross Connections
PORTRAIT
ILMA Compoundings May 2018 - Cover1
ILMA Compoundings May 2018 - Cover2
ILMA Compoundings May 2018 - 1
ILMA Compoundings May 2018 - 2
ILMA Compoundings May 2018 - LETTER FROM THE CEO
ILMA Compoundings May 2018 - INSIDE ILMA
ILMA Compoundings May 2018 - 5
ILMA Compoundings May 2018 - 6
ILMA Compoundings May 2018 - 7
ILMA Compoundings May 2018 - Company Callout
ILMA Compoundings May 2018 - 9
ILMA Compoundings May 2018 - WHAT’S COMING UP
ILMA Compoundings May 2018 - 11
ILMA Compoundings May 2018 - NEW MEMBERS
ILMA Compoundings May 2018 - 13
ILMA Compoundings May 2018 - INDUSTRY RUNDOWN
ILMA Compoundings May 2018 - 15
ILMA Compoundings May 2018 - 16
ILMA Compoundings May 2018 - In the Know
ILMA Compoundings May 2018 - International Insight
ILMA Compoundings May 2018 - 19
ILMA Compoundings May 2018 - Market Report
ILMA Compoundings May 2018 - 21
ILMA Compoundings May 2018 - SMOOTH TRANSITION
ILMA Compoundings May 2018 - 23
ILMA Compoundings May 2018 - 24
ILMA Compoundings May 2018 - 25
ILMA Compoundings May 2018 - 26
ILMA Compoundings May 2018 - 27
ILMA Compoundings May 2018 - 28
ILMA Compoundings May 2018 - 29
ILMA Compoundings May 2018 - PERILOUSLY OBSOLETE
ILMA Compoundings May 2018 - 31
ILMA Compoundings May 2018 - 32
ILMA Compoundings May 2018 - 33
ILMA Compoundings May 2018 - HARASSMENT IN THE WORKPLACE
ILMA Compoundings May 2018 - 35
ILMA Compoundings May 2018 - 36
ILMA Compoundings May 2018 - 37
ILMA Compoundings May 2018 - 38
ILMA Compoundings May 2018 - 39
ILMA Compoundings May 2018 - BUSINESS HUB
ILMA Compoundings May 2018 - 41
ILMA Compoundings May 2018 - COUNSEL COMPOUND
ILMA Compoundings May 2018 - 43
ILMA Compoundings May 2018 - 44
ILMA Compoundings May 2018 - 45
ILMA Compoundings May 2018 - 46
ILMA Compoundings May 2018 - WASHINGTON LANDSCAPE
ILMA Compoundings May 2018 - Member Connections
ILMA Compoundings May 2018 - 49
ILMA Compoundings May 2018 - Cross Connections
ILMA Compoundings May 2018 - 51
ILMA Compoundings May 2018 - PORTRAIT
ILMA Compoundings May 2018 - Cover3
ILMA Compoundings May 2018 - Cover4
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