SEGD 2010 No. 27 - (Page 12)
no. 27 Short List Letter Press Asked to create a wayﬁnding and environmental graphics program for Guardian News & Media’s London ofﬁces— and working in the spirit of minimizing environmental impact—Cartlidge Levene (London) crafted a playful, colorful signage system out of cardboard. For the ofﬁce’s primary identity signage, Cartlidge Levene had fun with the logotypes of the company’s ﬂagship publications, the Guardian and the Observer. Threedimensional cardboard letters are perched atop colorful poles, the letters pushed forward and back to create an optical dynamism. Elsewhere in the ofﬁces, wayﬁnding signs are cardboard tubes with the ends exposed to show their ﬂuted edges. Inspired by the design of the newspaper, Cartlidge Levene leveraged the Guardian Egyptian font and the corporate color palette throughout the system. (Design team: Ian Cartlidge, Melissa Price, Ben Tibbs, Matt Busher. Fabrication: Artis Projects. Photos: Marcus Ginn) 12 segdDESIGN
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