DecisionMaker Analytics - (Page 3) dm2DecisionMaker DECISIONMAKER® LEAD QUALIFICATION The primary goal of your marketing activities is to generate leads. And, whether you do that through integrated advertising, white paper or reference material downloads, or industry events - you may lack the time and resources to effectively qualify those leads and convert them to sales. DM2 can revitalize your business with our lead qualification services. We become an extension of your sales team by doing all of the cold-calling to qualify and prioritize your leads and deliver the leads with the best opportunity to close. And, there’s no guess-work to determine which leads should be called or not. Your sales team receives warm leads so they can focus on selling, not qualifying. Your lead generation efforts work. Let DM2 qualify your leads and prove their value. Our simple cost-per-lead pricing lets you know exactly what you’re getting – and at what cost. Program Requirements & Pricing Details Lead Qualification Typical programs start at 100-200 leads from the client and the cost per lead depends on the needs of each client. - Minimum: $3,000 program investment - Per lead price: $15-$50 - Each prospect is contacted a maximum of 5 times - Subscription model pricing determined upon conclusion of trial Lead Qualification Process 1. Meet with DM2 to determine lead definition and qualification criteria. www.dm2decisionmaker.com/leadqual 2. Client sends DM2 lead list they have generated through their marketing activities, i.e. tradeshow or online advertising. 3. DM2 calls all of the leads and ranks each contact based on agreed upon questions from customer and determines whether they are sales-ready, need more information or not an active lead. 4. DM2 delivers the prioritized and qualified lead list to client to close the opportunities. Benefits: Receive qualified and ranked leads Accelerate sales cycle by only calling sales-ready leads Increase revenue opportunities and marketing ROI Lead Qualification Pricing Typical Pricing Example # of Leads 100 Cost per Lead $40 Program Cost $4,000 Close rate and ROI depend on the effectiveness of the sales team during follow-up. The leads are provided by the mailer and qualified by DM2. Usage Examples: Tradeshow or seminar follow-up Webcast or online event attendee qualification Online leads through ads or referral sites Gain competitive intelligence Learn vendor selection anddecision making criteria Secure prospects for new products/services www.dm2decisionmaker.com phone 800.323.4958 fax 630.288.8390 http://www.dm2decisionmaker.com/leadqual http://www.dm2decisionmaker.com
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