DecisionMaker Analytics - (Page 61) ADVERTISING RED BOOKS - ADVERTISERS GEOGRAPHIC ANALYSIS Reach the country’s major advertisers with a list from LexisNexis Group’s terrific source, The Advertising Red Books - Advertisers, which assembles over 150,000 key executives from over 16,000 companies reporting an annual advertising budget of over $200,000. The Advertising Red Books database is constantly changing and the listings are updated weekly. These advertisers come from a variety businesses: Architecture, Engineering & Construction Broadcasting & Cable Computers/Office Equipment Financial Services Pharmaceuticals & Healthcare This list is a fantastic source for marketing: Association Memberships Photographic Services Premiums/Incentives Travel Offers Subscriptions State ME NH VT MA RI CT New England SCF 039-049 030-038 050-059 010-027 028-029 060-069 7.9% Individuals 366 587 336 6,716 623 3,431 12,059 17,043 6,696 6,757 30,496 6,378 2,282 8,234 3,610 3,127 23,631 3,498 1,041 2,931 107 191 805 931 9,504 401 2,580 2,661 3,327 253 2,720 891 4,199 6,483 23,515 1,235 2,097 668 450 4,450 628 643 851 8,437 10,559 99 378 80 2,227 245 1,534 835 727 6,125 85 2,748 1,348 20,383 236 24,800 145,139 99 6,468 0 0 0 151,706 NY 100-149 NJ 070-089 PA 150-196 Middle Atlantic OH 430-458 IN 460-479 IL 600-629 MI 480-499 WI 530-549 East North Central MN 550-567 IA 500-528 MO 630-658 ND 580-588 SD 570-577 NE 680-693 KS 660-679 West North Central DE MD DC VA WV NC SC GA FL South Atlantic 197-199 206-219 200-205 220-246 247-268 270-289 290-299 300-319 320-349 20.1% 15.6% The Advertising Red Books - Advertisers list is updated monthly. Contact a DM2 Account Executive for up-to-the-minute counts. Postal List Size: 151,706 Postal Price: $110/M E-list Size: 33,307 E-list Price: $370/M 6.3% 15.5% SELECTIONS (ADDITIONAL COST / M) Business Type Canadian Names Company Name Match/Omit Employee Size Geographic Analysis Job Function Media Type One Per Location Sales Volume SIC/NAICS Code $20/M $20/M $50/M $20/M $10/M $20/M $20/M $20/M $20/M $20/M Telephone Numbers Title $30/M $20/M KY 400-427 TN 370-385 AL 350-369 MS 386-397 East South Central AR 716-729 LA 700-714 OK 730-749 TX 750-799 West South Central MT ID WY CO NM AZ UT NV Mountain AK WA OR CA HI Pacific 590-599 832-838 820-831 800-816 870-884 850-865 840-847 889-898 2.9% 5.0% SEE ALSO Advertising Red Books - Agencies DecisionMaker® Sales & Marketing Marketplace Database Direct Marketing Market Place (DMMP) 4.0% 995-999 980-994 970-979 900-961 967-968 16.4% 95.67% 0.07% 4.26% 0% 0% 0% 100% Multi-Channel Pricing Mailing/Telemarketing: $210/M Mailing/E-Mail: $470/M E-Mail/Telemarketing: $495/M Mailing/E-Mail/Telemarketing: $570/M United States U.S. Territories Canada Mexico Other International APO/FPO Total Minimum Order: 5,000 Names 1 year unlimited usage available Prices subject to change without notice Call for any additional costs, conditions and terms. www.dm2decisionmaker.com phone 800.323.4958 fax 630.288.8390 http://www.dm2decisionmaker.com
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