DecisionMaker Analytics - (Page 62) ADVERTISING RED BOOKS - ADVERTISERS BUSINESS TYPE Postal Accessories, Jewelry & Watches 804 Apparel 2,016 Appliances 808 Architecture, Engineering & Construction 4,791 Associations, Institutions, Unions 3,737 Automobiles & Trucks 2,045 Automotive Parts & Accessories 2,017 Aviation & Aerospace 1,403 Beer, Ale & Soft Drinks 836 Broadcasting, Cable, Films & Video 4,985 646 Cleaning Agents Computers/Office Equipment, Supplies & Services 14,386 Cosmetics & Toiletries 1,255 Cultural & Recreational Entertainment 8,708 Department Stores & Mail Order Houses 2,098 Electronics, Radio & Television 6,268 Fabrics, Yarns & Sewing Notions 630 Farm Equipment & Supplies 551 Financial Services 12,294 Flour & Cereal 314 Food Processing & Manufacturing 4,127 2,390 Food Retailers Furniture, Floor Coverings & Decor 1,627 Games, Toys, etc. 976 Gasoline & Lubricants 1,620 Government & State Agencies 2,611 1,556 Hardware Heating & Air Conditioning 868 Hotels, Resorts & Real Estate 4,127 Housewares 817 Industrial Chemicals 2,925 3,783 Insurance Internet/Online 5,309 Lighting 887 Machinery & Supplies 6,120 Optical, Photo & Scientific Instruments 2,734 Paints, Varnishes & Enamel 523 Paper, Packaging & Containers 1,426 Pet Food, Livestock & Poultry 370 Feed Pharmaceuticals & Health Care Products 9,013 Public Utilities 3,266 Publishers, Printers & Engravers 11,740 Recreational Vehicles 461 Restaurants 2,033 Schools & Colleges 878 Seeds, Plants & Fertilizers 587 Shoes 744 Sporting Goods 1,259 Email 99 284 171 1,084 1,046 287 250 377 86 1,036 114 3,887 117 1,859 309 1,373 126 80 2,782 17 642 582 148 184 392 846 235 138 1,322 72 600 1,049 1,044 210 1,349 622 44 340 59 1,950 649 3,224 52 287 219 116 74 130 Sweets Tires, Tubes, Rubber Molded Products Tobacco Products & Supplies Travel & Transportation Wines & Liquors 659 1,019 170 3,092 626 Postal 1,207 6,981 2,579 234 1,046 8,900 3,036 6,279 8,995 7,252 1,406 703 1,506 3,227 1,010 3,324 1,142 1,014 16,946 2,498 1,151 1,008 9,876 3,900 3,511 4,142 5,038 2,207 1,185 18,699 12,821 3,158 1,450 3,450 381 2,045 12,481 3,865 1,051 2,586 1,094 10,359 1,621 16,383 1,773 3,120 1,148 38,516 74 178 9 800 54 Email 298 1,384 501 69 185 1,573 693 951 1,603 1,440 285 168 180 606 237 667 293 238 4,325 721 201 262 2,100 825 790 801 1,049 497 356 5,031 2,404 589 299 809 72 442 1,957 782 221 648 242 2,559 761 3,645 402 573 162 7,983 JOB FUNCTION Accounting Administration Operation Advertising Art Director Assistant Vice President Board Of Directors Business Development Chairman Of The Board Chief Executive Officer Chief Financial Officer Chief Information Officer - MIS Chief Marketing Officer Chief Officer of Subsidiary Chief Operating Officer Chief Technology Officer Controller Coordinator Customer Services Director Editor Engineering Executive Director Executive Vice-President Finance Executive- Other General Counsel General Manager Human Resources Information Technology Investor Relations Manager Marketing Marketing Director Marketing Manager Officer Partner Planning & Development President President Within Office Product Manager Public Relations Research & Development Sales Sales Manager Senior Vice President Strategy Treasurer Vice Chairman Vice President Consumer Magazine 46,178 Direct Marketing to Business Establishments 55,982 Direct Marketing to Consumers 51,112 Daily Newspapers 48,548 Exhibits/ Trade Shows 76,353 Foreign 20,116 Internet Advertising 59,719 Multimedia 14,947 14,470 Network Radio 21,985 Network TV Newspapers/Distributors/ Magazines 11,842 Outdoor (Posters) 35,189 Pop 26,848 Premiums/ Novelty 34,470 Products/Samples 16,140 Special Events Marketing 35,274 Spot Radio 40,243 37,311 Spot TV Weekly Newspaper 33,062 Yellow Pages 21,937 9,270 13,724 11,103 10,804 18,105 4,609 13,772 3,331 3,133 4,347 2,427 7,152 4,895 7,597 2,974 8,103 8,354 7,480 7,691 4,679 EMPLOYEE SIZE Less than 20 20-49 50-99 100-249 250-499 500-999 More than 1,000 Postal 4,667 9,166 12,210 24,982 16,736 14,250 62,590 SALES VOLUME Under $10 Million $10 - $19 Million $20 - $39 Million $40 - $59 Million $60 - $79 Million $80 - $99 Million $100 - $499 Million $500 - $999 Million $1 Billion+ Postal Email 67,428 13,600 4,638 923 4,489 929 3,234 765 2,938 570 3,015 634 17,306 4,093 10,472 2,620 38,186 9,173 Email 773 1,862 2,675 5,637 3,547 3,200 14,405 MEDIA TYPE Business Publications Cable TV Catalog/Directories/ Categories/Collateral Co-Op Advertising Postal Email 72,301 16,944 24,315 4,823 Source: Publisher's own data ‡ Call a DM2 Account Executive for the latest counts. 46,072 24,793 9,970 4,877 www.dm2decisionmaker.com phone 800.323.4958 fax 630.288.8390 http://www.dm2decisionmaker.com
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