DecisionMaker Analytics - (Page 64) ADVERTISING RED BOOKS - AGENCIES BUSINESS TYPE Media Service Parent Public Relations Sales Promo Subsidiary Postal 1,468 29,053 3,621 793 8,028 Postal 12,092 8,540 4,412 3,315 1,349 825 530 Email 702 12,518 1,489 361 3,451 Email 5,073 3,961 2,208 1,558 674 433 247 Email 363 824 315 17 92 776 4,565 151 339 969 362 286 186 30 641 1,564 1,812 44 124 215 705 348 509 135 929 2,062 145 1,715 99 381 75 178 52 MEDIA TYPE Audio/Visual Broadcast Business Publications Cable TV Consulting Direct Mail, Marketing, Response Exhibits Farm Publications Fees Magazines Magazines & Newspapers Newspapers Outdoor - Posters, Transit Production Public Relations Radio Radio and TV Sales Promotion TV Yellow Pages Postal 469 1,574 2,848 2,188 1,295 Email 249 897 1,462 1,211 667 EMPLOYEE SIZE Less than 20 20-49 50-99 100-249 250-499 500-999 More than 1,000 Postal Account Director 868 Account Executives 2,059 Account Supervisor 783 Administration/Operation 45 Advertising 203 Art Director 1,757 Board of Directors 10,949 Broadcast Production 336 Chairman Of The Board 767 Chief Executive Officer 2,076 Chief Financial Officer 733 Chief Operating Office 580 Controller 354 Corporate Secretary 110 Creative 1,430 Creative Director 3,217 Director 4,188 Executive Vice President 144 Financial Executive 242 General Manager 559 Manager 1,715 Marketing 909 Media Director 1,185 Media Planner/Buyer 300 Partner 1,786 President 4,450 President w/in Executive Officers 291 Principals 3,883 Print Production 201 Public Relations 889 Research & Development 185 Sales 427 Senior Vice-President 122 Technical/Engineering/Technical Services 113 Traffic 183 Treasurer 168 Vice President 4,818 JOB FUNCTION 4,641 835 157 1,755 3,246 1,876 4,294 3,342 1,904 3,236 4,196 1,163 906 3,344 420 Postal 235 118 236 339 448 631 1,219 2,141 4,563 8,741 8,013 3,576 Postal 6,689 5,887 2,366 1,850 815 1,437 2,480 450 85 973 1,639 965 2,268 1,928 1,044 1,773 2,269 604 462 1,815 255 Email 52 35 87 139 251 266 597 994 2,070 4,232 3,610 1,697 Email 2,889 2,507 1,019 779 336 591 YEAR FOUNDED 1899 and Earlier 1900 - 1909 1910 - 1919 1920 - 1929 1930 - 1939 1940 - 1949 1950 - 1959 1960 - 1969 1970 - 1979 1980 - 1989 1990 - 1999 2000 and Later SALES VOLUME Less than $1 Million $1 Million to $9 Million $10 Million to $49 Million $50 Million to $249 Million $250 Million to $1 Billion More than $1 Billion 61 80 60 2,135 Source: Publisher's own data ‡ Call a DM2 Account Executive for the latest counts. www.dm2decisionmaker.com phone 800.323.4958 fax 630.288.8390 http://www.dm2decisionmaker.com
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.