DecisionMaker Analytics - (Page 94) CHAIN LEADER GEOGRAPHIC ANALYSIS Now there is a controlled circulation list that targets only senior management of chain restaurant companies from emerging concepts to national chains - Chain Leader. Reach the companies and individuals who control over one third of all U.S. restaurant units and over half of all restaurant sales. Target: Presidents Chief Executive Officers Vice Presidents Directors State ME NH VT MA RI CT New England SCF 039-049 030-038 050-059 010-027 028-029 060-069 4.3% Individuals 35 45 26 392 46 142 686 812 341 526 1,679 724 265 738 436 245 2,408 394 143 313 44 45 87 234 1,260 28 267 104 264 27 440 211 692 1,309 3,345 263 452 148 95 958 94 156 230 1,481 1,961 44 63 19 335 62 312 162 157 1,154 15 276 158 2,113 62 2,624 16,075 40 22 0 11 2 16,150 Reach these individuals at multi-unit chain restaurant companies plus expanding franchises across the country. NY 100-149 NJ 070-089 PA 150-196 Middle Atlantic OH 430-458 IN 460-479 IL 600-629 MI 480-499 WI 530-549 East North Central MN 550-567 IA 500-528 MO 630-658 ND 580-588 SD 570-577 NE 680-693 KS 660-679 West North Central 10.4% Chain Leader is updated monthly. Contact a DM2 Account Executive for up-to-the-minute counts. www.chainleader.com 14.9% 7.8% Postal List Size: 16,150 Postal Price: $135/M E-list Size: 4,316 E-list Price: $395/M DE MD DC VA WV NC SC GA FL South Atlantic 197-199 206-219 200-205 220-246 247-268 270-289 290-299 300-319 320-349 20.7% SELECTIONS (ADDITIONAL COST / M) Acquisition Source Annual Food & Beverage Sales Average Check Size Buying Authority Canadian Names Company Name Match/Omit Company Operates Concepts/Segments Employee Size Geographic Analysis International Names $20/M $20/M $20/M $50/M $20/M $50/M $20/M $20/M $20/M $10/M $250/M Location Type Number of Units Responsible for One Per Location Primary Concept/Segment Recency Sales Volume SIC/NAICS Code Telephone Numbers Title $20/M $20/M $20/M $20/M $30/M $20/M $20/M $60/M $20/M KY 400-427 TN 370-385 AL 350-369 MS 386-397 East South Central AR 716-729 LA 700-714 OK 730-749 TX 750-799 West South Central MT ID WY CO NM AZ UT NV Mountain AK WA OR CA HI Pacific 590-599 832-838 820-831 800-816 870-884 850-865 840-847 889-898 5.9% 12.1% SEE ALSO DecisionMaker® Management Marketplace Database Foodservice Equipment & Supplies Restaurants & Institutions 7.1% 995-999 980-994 970-979 900-961 967-968 16.3% 99.5% 0.3% 0.1% 0.0% 0.1% 0.0% 100.0% Multi-Channel Pricing Mailing/Telemarketing: $235/M Mailing/E-Mail: $495/M E-Mail/Telemarketing: $520/M Mailing/E-Mail/Telemarketing: $595/M United States U.S. Territories Canada Mexico Other International APO/FPO Total Minimum Order: 5,000 Names 1 year unlimited usage available Prices subject to change without notice Call for any additional costs, conditions and terms. www.dm2decisionmaker.com phone 800.323.4958 fax 630.288.8390 http://www.chainleader.com http://www.dm2decisionmaker.com
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