SEGD_Design - (Page 71) Methodology The study was undertaken at Zion National Park during a three-week period in September 2006. It was conducted by David Schobesberger, a masters-degree student in cartography at the University of Vienna, Austria, in collaboration with Patterson and the Zion National Park staff. User data were collected on two trails, one popular with novice hikers and the other favored by experienced hikers. For both trails, inkjet prints of 2D and 3D maps were mounted to existing trailhead signs on alternating days. Except for the 2D or 3D appearance and lack of a bar scale on 3D maps (their scale is not consistent), the maps contained the same information, orientation, and design qualities. Two types of data collection were used: passive monitoring of visitors as they read trailhead exhibits, and a questionnaire administered to hikers while on the trail. Schobesberger collected 340 observations of hikers at trailheads and helped users complete 185 questionnaires. The four-part questionnaire gathered data on respondent characteristics (age, gender, hiking experience, etc.); interaction with the trailhead map (did the respondent look at the map, and for how long?); questions about map content; and a map positioning task and map design preference. For the final part of the questionnaire, hikers were asked to mark their current location on a map to determine how well they could read it, and were asked which type of map they preferred. The average response rate for the questionnaire was 90 percent. Findings Data from the observations and questionnaires helped NPS determine how hikers rated the two types of maps, how well they were able to orient themselves using them, which maps they preferred, how well the two maps communicated cartographic information, and which maps attracted their eye and kept them looking longer. Rating Hikers were asked to rate the trailhead maps on design, readability, and the impression they gave of the landscape. Hikers on the easier trail rated the 2D map higher, while hikers on the more challenging trail ranked the 3D map higher. MONSTER EXECUTION. AUTODESK Corporate Briefing Center One Market Street San Francisco 1. CEILING BOXES: METAL FRAMES WRAPPED IN FABRIC WITH BEVELED EDGES – WRINKLE FREE 2. WALL PANEL: CRS CONSTRUCTION POWDERCOATED FINISH 3. LETTERING: LASER CUT & DEBOSSED BACK-LIT LETTERS WITH PROGRAMMABLE LED LIGHTING 4. IMAGING: NEW HDTE DYE-SUB PRINTED AND FACE MOUNTED ON P99 WITH MAGNETIC BACKING CNC LASER CUT WITH BEVELED EDGES Imaging | Custom Fabrication | Specialty Installation 68 segdDESIGN www.monsterroute.com | 650.591.1228
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