Parking - March 2010 - 3

contents“All Aboard” the Money Train Express Columns 5 7 8 10 Chairman’s Update By Herb Anderson Between the Lines By John Fiegel Legal Matters By Michael Stevens On People and Parking By Charlie Munn TechTalk By Blake Laufer Marketing Minute By Jeff Pinyot GINP Corner By Robert Baer Safety Management for Parking Professionals By Kathy Phillips We all know about the horrible economy and how today, clients and prospects are holding onto their cash. Are you getting tired of hearing this: “Thank you for your bid, but our budget has been slashed for the year and unless you can give us your product (or service), we are not moving forward with any improvements until at least next year.” Many products and services that PARKING readers offer have benefits that can be calculated from a financial position, but they also have subjective values as well. By Jeff Pinyot Building a Strong Web Presence The travel industry was one of the early adopters of the Internet. By the mid 90s, travel sites were popping up everywhere and sites like Travelocity had already been founded. Now, analysts estimate that over two-thirds of travel bookings are done online. The parking industry, however, has not generally been an early adopter of the Internet. Even a recent NPA study showed that only 34 percent of airport parking was booked online in 2009. The trends, however, are unavoidable. More and more consumers are moving online to make their purchase decisions. To capture these users, you need to have a strong Web presence of your own. 12 14 15 16 By Erik Budde 30 36 A Ticket to Success: Toledo Ticket Celebrates Centennial of Service Special to PARKING magazine Like the nation itself in the last 100 years, The Toledo Ticket Company has faced changes and overcome challenges to become a pillar of the local community and a parking industry stalwart. And they are still printing tickets in Toledo. Toledo’s Vice President Tom Carter estimates the firm has printed tickets since its inception “in the high billions, give or take a few. ” 13 18 20 39 40 42 Departments Our Latest Additions Newstrack Tools of the Trade Calendar Business Tips and Tactics Member Pages Getting the Most from Your Consultant  In the News  Member Services Some parking and transportation organizations hire consultants routinely and mechanically; others hire them only occasionally and reluctantly. Regardless of what category your enterprise might fall under, there are some ways to maximize the potential value a consultant might add to your operation. 46 48 48 Parking Consultants Council Directory Parking Services Directory Advertisers’ Index By Charlie Munn

Parking - March 2010

Table of Contents for the Digital Edition of Parking - March 2010