Parking - April 2010 - 36

Member Case Study:

Automated Valet
Team Up for Automatic Success
By Mine Gulec

City Park and
San Francisco is known for many things: The Golden Gate Bridge, The Haight-Ashbury district, Fisherman’s Wharf, and infamously difficult parking throughout the city. In a place where parking is a major challenge, NPA member City Park operates more than 75 sites serving 10,000 customers every day. With 55 years in the business, City Park has contributed to the success of some major Bay Area venues, including the Union Square Garage, Candlestick Park and the Transamerica Pyramid. City Park manages the parking operations at 10 of the largest hotels in San Francisco and handles parking for a majority of the city’s high end office buildings. Three of City Park’s five-star hotel clients are The Grand Hyatt Hotel, The Stanford Court Hotel, and The Fairmont Hotel. These three offer some of the most luxurious hospitality in the San Francisco and give City Park the daily challenge of providing equally outstanding parking services. All three hotels offer parking in garages that are some distance away. The garages accept cars from both the hotel and immediate garage gates and the rate structures for each hotel are complex and highly changeable. All these factors make service a complicated endeavor for City Park, but the company has found a formula for success. Good technology, sound revenue control and careful hiring give City Park the tools to operate its garages at a standard that impresses clients and customers. During the past couple years, City Park has installed AVPM technology from another NPA member, Automated Valet,

National Parking Association PARKING April 2010

Parking - April 2010

Table of Contents for the Digital Edition of Parking - April 2010