May 2010 Parking - 36

Want More Information?
Contact Robert DeBurro of LAZ Parking at rdeburro@lazparking.com; Jerry Skillett of Central Parking can be found at JSkillett@parking.com; Impark’s Julian Jones’ address is JJones@impark.com; and the email for PARC’s Cathy Duncan is Cathy.Duncan@louisvilleky.gov.

This would be part of a ‘sharepoint’ aspect of the reporting where trend analysis is tracked for IPS for their facility, given the ParkROI formula. We can’t wait to share that with our clients.” And another horizon looms: True “real time” reporting. It is now possible for Central clients to access data directly as soon as it becomes available using data built at the field level. This means rather than just last month’s revenue history for a location being accessible online in a finished report, yesterday’s daily data is online today, in a revenue history that is building, but not yet complete. Other firms are also implementing ways to provide clients with immediate access to information. “As the technology grows with our company, we will be able to provide more real time options to our clients,” DeBurro promises. At Impark, “customer-facing” tools, such as online access to individual contract parking accounts, is adding a new facet to operational transparency. Ultimately, however, the relationship between owner and operator still comes down to “trust but verify.” Operators with high ethical standards and a willingness to quickly confront and fix mistakes need have no fear of this new world of transparency. As DeBurro puts it, “LAZ Parking always tailors our reporting requirement to fit each of our clients needs and continues to invest in systems and procedures to enhance our capabilities. Our culture is built on the values of trust, respect, honesty and integrity, and commitment to people. We will continue to provide services to our clients that fulfill our mission and values.” 
Charles R. “Charlie” Munn III, CAPP CPP is a former com, , mercial parking executive and operations consultant. He is now a customer service management consultant and free lance writer. Contact him at cmunn3@aol.com.

Goal Line Keeps Moving
Even firms with highly developed systems are not standing still. Security is one issue that concerns all operators providing Internet access to reports and data. Rigid standards are a must. Skillett says Central’s site is “fully secured and the reports cannot be changed. The security is very high. It has met the full audit process by KPMG.” Now that online reporting access is here, the next objective is to encourage clients to migrate in that direction. “Today, our push is to get 100 percent of the clients online,” Skillett says. LAZ is blazing the same trail. “Before the end of year 2010, all of our clients will be able to securely access reporting online having full access to all of their reports and robust reporting tools through our proprietary financial accounting system,” says DeBurro. Adding these analytical tools also appears to be a trend. Last year Central began a process called ParkROI™ as a way for its managers and clients to assist in the maximization of their parking assets. Skillett says these reports are now done for each client and “we would like to include a new evaluation metric called IPS™ (Net income per space) as part of the regular reporting package.

National Parking Association Parking May 2010

May 2010 Parking

Table of Contents for the Digital Edition of May 2010 Parking