Parking: June 2010 - 4

Now is the time to position your company as a market leader!
The experts agree.
It is well documented that companies that increase advertising during a downturn can improve market share and return on investment. In a recession, customers become value oriented. Successful companies do not abandon their marketing strategies in a recession; they adapt them. Increases in advertising spending increase a company’s long-term financial performance, and the biggest sales increases come from companies that increase advertising.

Enhance your visibility!
Now—more than ever—is the ideal time to raise your exposure by advertising in PARKING magazine. When you advertise in PARKING, you only reach all parking industry segments:
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Private and commercial parking facility owners and operators Municipalities Hospitals and health care centers

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Airport and off-airport operators Valet parking operators Parking consultants, architects, engineers

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Plus thousands of other customers and qualified prospects making important business and purchasing decisions throughout the year

Make it a point today to chart your course for increased visibility and sales by advertising in PARKING magazine. Contact Pat Langfeld by calling 800.647.PARK,ext.113, or dial direct to 202.470.6302 or by email to: plangfeld@npapark.org.

Today’s economy calls for competitive strategies.
Here are 10 great reasons why you should be advertising now:
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Increase your visibility Contribute to earnings and market share Send a positive signal about future performance to investors

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Promote and increase brand awareness Take advantage of targeted marketing opportunities Develop qualified sales leads Shorten your sales cycle by getting closer to potential customers

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Stay ahead of your competitors Demonstrate resilience during a recessionary period Maintain your presence in the marketplace

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Consider these value added benefits for 3x advertisers during 2010:
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A 10% discount on your first ad placement

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Discount on online banner advertising

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Guaranteed write-ups in the “Tools of the Trade” column to spotlight new products
Parking: June 2010

Table of Contents for the Digital Edition of Parking: June 2010
