RCR Wireless News - (Page 3) EDITORIAL REPRINTS are customized printed T H E V O I C E O F T H E W I R E L E S S I N D U S T R Y Connectivity Conundrum company recently won a contract to deploy its mobile virtual private THE VOICE OF THE WIRELESS INDUSTRY network for Cox Communications. The nation’s third-largest cable operator, Cox uses the VPN to provide access for its 3,500 field service technicians. “Whichever network is the Costly lost connections So instead of building applica- fastest, our software picks that netAs such, TerreStar hopes to have a gov“FCC spectrum approva is a key mileapproval BY JEFFREY SILVA recent study from Forrester And that lost connection can be tions that require an uninterrupted work,” Johnston continued. “It also ernment anchor tenant for its satellite-termove stone for TerreStar as we mo forward with Research predicts that the costly for businesses with staffers in signal, developers are designing allows I.T. personnel to set rules for restrial network. But even while having our ‘build, own and operate’ strategy for creTH THE FEDERAL COMMUNICATIONS HE nmobile enterprise market won’t the field, noted Tom Johnston, sen- software that takes advantage of a each network” by prioritizing applinurtured a strong relationship with the first ating North America’s firs 4G integrated COMMISSION agreed to reserve a specCO OMMISSION nd really arrive for another six years or ior vice president of products and network when it can, but is useful as cations and allowing only the most feds, TerreStar isn’t banking on U.S. govterrestrial mobile satellite and terrestr communicatrum block for mobile satellite services tru um so. But some application develop- marketing for NetMotion a stand-alone E on T H offering. Devices IcanC important software to take up bandVO E OF THE WIRELESS I N D provider T TerreStar US RY ernment contracts, as doing so is risky— tions network and validates the tremendous ers are hoping to bridge that gap by Wireless. A broken transmission cache information from the home width on limited networks such as on and Wall Street knows it. date,” said Robert progress we have made to d Networks Inc., one of he helping on-the-go employees to be can require the user to reboot the office when the network is available, 2.5G cellular systems. CEO Brumley, president and CE of TerreStar. a handful of firms tryless connected. device, re-launch the application allowing a technician or salesperson on Of course, it’s not just service Brumley outlined TerreStar’s strategy last TerreSt ing to avoid past misCarrier’s carrier The study, which was released in and log in again—a process that to retrieve the information from the technicians in remote areas that need hat conference in New week at a Bear Stearns con takes that nearly TerreStar plans to be a “carrier’s carrier”— April, offers insights from 40 execu- can easily take several minutes. A handset any time. to overcome network issues. Spotty y York. wiped out the MSS a wholesale operation—that flexibly caters “The interesting thing is that coverage is a problem in countless tives who are responsible for their few dropped connections in a day HTML frames are simply unworkTerreStar is a subsidiary of Motient subsidia sector in the previous to consumer demand in various markets alf companies’ mobility purchases. The could mean losing as much as a half most people will go ahead and lever- areas, including spots in major metable on most handsets and must be Corp., which is the controlling shareholder control decade. such as telematics and logistics for machineI.T. professionals cite a host of prob- hour or so per employee. While age that online interaction for just ropolitan centers, and high-powered ile BY COLIN GIBBS stripped. But even the simplest of TerreStar Networks Inc. and TerreStar Inc How does TerreStar to-machine communications and in underlems with wireless offerings, from that may not seem like much of a very short bursts; they’re very bursty executives still want to get the most f images can drag down a site’s pershareholder of SkyTerra Global Ltd., and a sharehol expect to succeed served rural areas. Moreover, TerreStar sees me costly devices to outrageous roam- problem for a consumer with some transactions,” said Guy Waterman,a delicatetheir devices on airplanes anda quick stroll on from balBR BRUMLEY RUMLEY Publishers are trying to strike formance, turning Mobile Satellite Communications and M where so many others an opportunity to extend service coverage of ing charges to a lack of service and time to kill, it can be devastating for senior in these early services the mobile Web: k ance director of days of and other environmentswireless network a painful slog. the where a Web into Ventures L.P. MSV is also developing a als have failed? By pursuing more rational busiha ave exiting wireless carriers and to be a network mobility products atenough eye candy isn’t available. support. a company’s bottom line. How do you offer Oracle Corp. to a make satellite-terrestrial wireless North American satellite-te ness strategies based on satellite-terrestrial ness alternative for mobile virtual network operPerhaps the industry’s biggest “When a voice call drops, you “The idea is that you needoverloading the lim- is why developers will ou Which Simplicity key a site compelling without to not network based on a business plan different busine network architectures capable of exploiting network ators. The company also hopes that Internet hurdles, though, are network-based. redial. The data problem is just as have long work flows. For those sit- continue to pour resources were highlighted last Those issues into ited processing power of most mobile phones? A lack of a single technology substantial, but even more aggravat- uations, what I would do is use morehost of chalatbuilding “connectible” in a report from market from TerreStar’s. Even so, the two companiche growth markets either not served or nic che and media companies can tap into its wireweek offerings that Online site operators face a ubremains an issue in the United ing,” said Johnston. “That’s a sub- of an offlinetaking their have data-mobile, from as stand-alone applifunction well research group Keynote Competitive nies share key patents. underserved by national wireless carriers un nderserved less network to add new services or complelenges in app. Those offerings bases that existaon a smartphone, a (.mobi or saidResearch, Palen for years has measStates, and wireless is still plagued stantial productivity hit.” Julie which of f settling on top-level domain cations, A subtly radical shift in the MSS mindand other telecom service providers. an nd ment existing ones. TerreStar said its inteured Boston-area .com?) to deciding whether to transcode PCby too many dead zones. But while a voice conversation PDA, and you’re literally operating InterNoded Inc. Athe performance of Internet on from set is the move away fro the original, TerreStar and other MSS licensees are Te erreStar grated satellite-terrestrial system can also sites. remotely mantargeted content for handsets or startup, InterNoded Keynote issued its first rankings Google’s mobile site info make their play using similar “Companies struggle to cram the requires an “always on” connection, off that database. It’s managing theredirect users on, business one-dimensional busines model that expected to exp pected serve as a backup for corporate networks. to mobile-only background, and ages mobile of mobile Web sites same functionality that exists on field service workers can often get connection in the sites. And after all that heavy e-mail and other wire- and, unsurprisproved disastrous—though not fatal—for multi-functional handheld phones used by mu ulti-functional “The market is not interested in a ‘buildpushes updates back and adapt nt. laptops into tiny handhelds with by in a “sometimes on” environment. itlifting is done, they mustforth.” their advertis- for companies that the simplest sites provide the less services ingly, found such as Iridium Satellite early market entrants like I cellular subscribers today. cel llular it-and-they-will-come’ model,” said ing businesses for wireless,work- forging E dwards, Coca-Cola Co. and quickest user experience. (Keynote’s testing And some developers are either A.G. new and L.L.C., Globalstar Inc. an ICO Global The 20 megahertz of spectrum in the 2 Brumley in a phone interview, referring to relationships directly with advertisers or Airlines,used Motorola Inc.’s Razr V3 from four locaing to build software that allows Delta outamong others. Communications. GHz band was originally granted to GH Hz the failed MSS business model of the late sourcing inventory to find the multi-modal devices sales to one of the many companies talk all theStates and five in Europe.) “We hear tions in the United Canadian firm TMI Communications Co. 1990s. Ca anadian “We’re trying of mobile marketing players on the time most appropriate network for the field. that there’s this backlog tofdo a cross-section of difLtd., a partner of TerreStar in 2001. TMI Indeed, Brumley and his team are taking Lt td., Perhaps the most high-band- applications ferent types their application in use. Aimportant factor, though, people want on of sites that are popular in r is a wholly owned subsidiary of BCE Inc., the opposite approach by attempting to preis determining what content—and devices, and mobile,” said Webwidth application such as a video how much if it’s already Manny Gonzalez, senior direcCanada’s largest communications company. Ca anada’s subscribe service and “de-risk” the business of it—should be accessible from a phone. tor of mobile technologies for the 12-yearconference could demand the enabled it’s easy to make it available Technical platforms such as Flash and old company. “It helps them understand Industry Canada issued TMI an approvalat nearly every level. Industry biggest available pipe, for instance, on the device. But that doesn’t what is th http://www.theygsgroup.com http://www.theygsgroup.com http://www.reprintbuyer.com http://www.theYGSgroup.com/reprints http://www.nxtbook.com/ygsreprints/ygs/ygs_nxtprintbook/index.php
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