AdWeek Reprint Marketing Guide - (Page 2) Market with the industry-respected brand of Adweek. As the definitive source for advertising and agency news, Adweek reaches out to high-level executives on both the agency and client sides of the business. Recognized as the leader in creative coverage, Adweek reports on the entire scope of marketing communications on a regional, national and global spectrum. Adweek takes charge of the industry with renowned Special Reports backed by innovative marketing research, including Agency of the Year and the annual Hot List. 2:51 PM Page 2 1-243356 v3.qxd 68 RGA 7/1/08 2:51 PM Page 1 www.adw eek.c om VOL. XLVI II NO. 4 ARY • JANU 22, 2007 Agency ive Interacte Year of th R/GA es an inter active agen we have revisted cy? It’s year after a question their tradi year, as tional ments, agencies efforts and as meld with inter digital for any expertise active successful bec becomes elecampaign. a requirem In 2006 , the Inter ent sumers net reach As for asserted ed a new leadership themselve uploaded although point, , well, s throu as conto YouT he lost there’s gh blogs his indie ube. What Greenber all the was acqu and video status back changes became g, who, ired by s wrought c clear in in 2003 IPG, conti was not a boutique the mids by the when R/GA nues to the overd digital t of agency. run the one notio media While the needed, IPG shop shop as revolution n that agen but that agency s on some if it’s partners the techn cies are gies and fiddle. projects, no longe with ical expe By embr creat R/GA r rti rtise, medi acing the rarely plays other more impo ive skills foun R/GA idea that d in inter a strate proved second rtant in its work act active agen change that most So we conti than ever. is const throughou cies are important ant, nue to t the year Year. For things name an of quali that it has that have 2006, we’ve ties: the Interactive n’t been willingness agency selected and to Agency tried befor run by give a glimp R/GA, of the to try Bob Gree e, to neve the New N Yorkse into ago as nberg since For more r play it the next a film based safe on this its foun era of adver build bran production comp page to ding 30 forward-lo tising. read Brian years ds onlin any, for oking agency, e throu fin finding Morrissey’ experienc One featu turn the gh grou ways to es. Gree s story. re that ndbreakin nberg ally and is missi ea g our Top has reinv ng successfull 50 Inter ented R/GA digital active Agen from this annu y. And, about R/G report al repo it—which continuif you 10 years cies list. rt is want to ago, there When IQ R/GA continues there are ge get techn does quite started were many to redef now, and ical this well, by more agen ine what should, keep track you really t the way— cies than be. a digita did need of them it l agency all. In the went to a score Our agen can, and card to 100. With beginning cy selec tion isn’t Revenue consolidati , in fact, interactive our list growth, just abou ons and with “trad gaining— t vison creative the blurr its usefu itional,” , howe and retain excellence lness. ing of we felt ver. the list ing—clien high mark are key clie ts, had outli Rather considerat s for all than a and ved list based three. A ions. R/GA comes those agen R/G 35 perce in large on reven gets cies large nt grow part from ue, we ing clien ers, like and small th in reven are adding re ts—a testam a coup (and other calling out ue more work le guys done for ent to the an excep from Main bran from existlongtime tional job innovative e) we think d definclients in this newer work they this, our time of ones such are doin Nike and first Inter have digital g as Veriz Purina, active Exce disruption sen five on and as well we as campaigns llence Awar . For Avaya. that show ds, we have the inter case some active chomedium of the best sumers.— to conn uses of The Edito ect bran rs ds with conBenvenuto, (L-R) Anne John MayoNick Law, Greenberg. Smith, Bob Agency of the i W Year hat defin Interact ive Q first Plus, our ractive Inte . annual Awards Excellence The uses for hard copy reprints, digital reprints and Nxtprints are endless: TRADE SHOW COLLATERAL SEMINARS MEDIA KITS WEB CONTENT DIRECT MAIL PR TOOLS RECRUITING E-MARKETING SALES HANDOUTS INVESTOR RELATIONS AND MORE! This valuable, 3rd party editorial positions your company as a LEADING RESOURCE for information. Reprints and Nxtprints of this editorial allow you to redistribute this positive exposure DIRECTLY to your marketplace. integrated publishing solutions http://www.www.adw
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