Reprint Marketing Guide - (Page 2) HAS YOUR COMPANY RECENTLY BEEN MENTIONED IN AN ARTICLE? Editorial coverage carries with it the credibility and effectiveness traditional advertising will never achieve. When you repurpose an article from an industry publication, you are creating a connection between your company and the industry-respected brand of the magazine, journal, newspaper or Web site. Custom reprints allow you to take this article directly from the publication and develop custom marketing material that will have a direct effect on your bottom line. WHY REPRINTS? the value of editorial credible, third-party endorsements that money literally can’t buy. Every day thousands of companies across the globe rely on The YGS Group to help connect them with articles in industry publications. When an industry media source publishes an article about your company, it provides you with a unique opportunity to market using this valuable content. You can’t plan for positive press, so when you receive it, it’s critical your marketing team takes advantage of the opportunity. Dollar for dollar, custom reprints deliver the most cost-effective product for your marketing and communications strategy. Regardless of your overall program, reprint products lend valuable third-party credibility to your sales material and will help drive ROI. THE USES ARE ENDLESS: Marketing Kits Sales Collateral Tradeshows Direct Mail Employee Newsletters Investor Relations Online Marketing Social Networking Employee Recognition Education PROPERTY MANAGEMENT | FINANCE | INVESTMENT | DEVELOPMENT | ARCHITECTURE | CONSTRUCTION | TECHNOLOGY MULTI-HOUSINGNEWS JULY 2008 Five-Star Ardent Reinvents Austin page 12 Development CONTACT THE YGS GROUP phone: 717.399.1900 fax: 717.399.8900 email: reprints@theYGSgroup.com web: www.theYGSgroup.com/reprints 14 Capital Gains: Washington, D.C. Metro Market Update 18 Opportunistic Student Housing Development 22 Working Around the LIHTC Shortfall Producer of www.multi-housingnews.com http://www.theYGSgroup.com/reprints http://www.multi-housingnews.com
Table of Contents Feed for the Digital Edition of Reprint Marketing Guide Reprint Marketing Guide Reprint Marketing Guide - (Page 1) Reprint Marketing Guide - (Page 2) Reprint Marketing Guide - (Page 3) Reprint Marketing Guide - (Page 4) Reprint Marketing Guide - (Page 5) Reprint Marketing Guide - (Page 6)
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