Reprint Marketing Guide - (Page 3) REPRINT PRODUCTS CUSTOM REPRINTS DIGITAL REPRINTS CONTENT LICENSING ANCILLARY PRODUCTS HOME BUILDERS ASSOCIATION OF F THE NATIONAL THE MAGAZINE O AUGUST 2008 ES SUCCESSSTORI Y SULLIVA N EDITED BY JENN N RESULTS AS WITH PROVE INNOVATIVE IDE features at Madison Place GOOD DEAL: Choice FRESNO, CALIF. windows, roofs, dual-paned low-E include concrete tile water heaters, and motionwood window sills, tankless big seller is floor plan flexibility. sensored lighting; but the Place Community: Madison Total acreage: 61 May 2007 Date opened for sale: from 1,450 Product: Single-family homes feet square feet to 3,892 square to $385,990 Price range: $245,990 at buildTotal number of units out: 231 Sales to date: 87 The McCaffrey Builder/Developer: Group, Fresno Architect, Architect: Kevin L. Crook Irvine, Calif. FLEX PLANS feature online “build your own design” Flexible oor plans and an this inland California community. have sparked steady sales in Sliding Scale I an efoor plans proved to be Blueprints interactive us to visually than 80 di erent plan variations. fective tool that allowed and diced to accommodate demonstrate the various room layouts and Place has can be sliced hobby inas a formal dining room, to all people, but Madison with each elevation style, to a lot of spaces such space, as distinctions challenges,” Crook says. proven to be a lot of things guest suite, or extra garage Some cluding footprint plan con gura- room, people. Flexible oor as universal design features. square Mail and e-mail outreach to homeowners community in well 478 helped tions have allowed this ex up to an additional in other McCa rey communities in the Joaquin Valley to plans California’s Central San notes architect Kevin Crook. build- draw site tra c and spark interest by targets, from rst- feet, hit a broad spectrum of A well-designed Web presence o erings. empty-nesters. Five (www.mcca rey- newest lot size in this timers, to move-ups, to The McCa rey Group It helps that the average styles (Craftsman, er making that of single-family ) was critical to plans and three elevation handsome neighborhood serve as the group.com of plan options feel personal- homes is 7,400 square feet, whereas comFrench country, and Tuscan) room options cornucopia than overwhelming. “Online base, but factor in the myriad of more ized rather ultimately have a choice and buyers The hard-copy reprint is the closest replication of an original printed article, co- branded with your company’s logo and contact information. An ideal tool for direct marketing or inclusion in sales kits, reprints offer a branded connection that can’t be matched by other marketing techniques. Our most advanced marketing tool combines the brand of a printed publication with rich media and technologies of digital publishing. Post online, or email with ease, and track detailed user interaction with your digital reprint. The YGS Group’s permissions and licensing department will work with you to help you utilize the content or brand that your company has recently been featured in. Reuse this content in textbooks, newsletters, Web sites or for personal use. Our wide selection of framed awards, desktop awards and employee appreciation items creates a strong connection to the publication and cobrands your company to the editorial feature. DIGITAL REPRINTS Take your custom content online as a powerful addition to your online marketing strategy. Digital reprints allow you to share your content with your market in an interactive format that harnesses the advantages of social media. When you promote your company in a digital format, your customers will create a stronger online connection to your brand. Marketing with Digital Reprints • Real-time tracking and analytics with password protected access • Channel agreements with Digg and Del.icio.us • Customize your reprint with video, audio, flash animation and surveys • Leverage your market for additional distribution and exposure • Enhance SEO by placing relevant content online http://Del.icio.us
Table of Contents Feed for the Digital Edition of Reprint Marketing Guide Reprint Marketing Guide Reprint Marketing Guide - (Page 1) Reprint Marketing Guide - (Page 2) Reprint Marketing Guide - (Page 3) Reprint Marketing Guide - (Page 4) Reprint Marketing Guide - (Page 5) Reprint Marketing Guide - (Page 6)
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