Reprint Marketing Guide - (Page 5) COMMON MISCONCEPTIONS The YGS Group is partnered with publishers to help manage the reuse of their copyrighted content. Whether it’s editorial, audio, video or online content, companies should be aware of the appropriate uses of original content. “I can make my own reprints.” In most cases, copyright law prohibits the public from reusing a magazine’s logo or editorial content without approval. The YGS Group manages the reuse of this content for our publisher partners, and we would be happy to discuss your interests and provide you with a selection of custom products to meet your needs. “I can cut and paste content from the magazine’s Web site.” As is the case with editorial printed in a magazine, the editorial found online is also copyright protected. Custom reprints will enable you to co-brand the article with the publication’s logo, your company’s logo and contact information. Hard-copy reprints offer you a way to direct mail your article. “A back issue of the magazine will serve the same function as reprints.” Back issues are a great way to preserve the original article. Chances are you will not carry around a back issue to show the article to your prospects. Custom reprints extract the article from the surrounding content, remove any advertisements (possibly from competitors) that appeared around the article, and place it into a format that meets your needs, and includes your company logo and contact information. Reprints provide a professional, custom look to the article. “I can’t reprint an article that appeared online.” Publishers are investing greater resources in their Web sites and online content, as they understand it’s where many of their readers are looking to stay connected to their markets. Reprinting articles from a publisher’s Web site is very possible, and in many cases, a unique experience. When reprinting online content, the final product will look as though the article appeared in print, establishing immediate credibility with the brand of the magazine. As is the case with many publishers, Web sites are becoming the primary home for original content, and the magazine is utilizing a portion of these articles for print. “Reprints should cost the same as a standard print job.” When ordering reprints, a portion of the sale price goes directly to the individuals involved in developing the article: the publisher, author, the desktop specialist who is creating your reprint, and in many cases, the photographer. These permission fees are standard when reusing original editorial content. What you are paying for is the ability to use the brand of the magazine your article appeared in. Invaluable to most companies, the brand strength of industry publications is what gives the third-party endorsements from an article their strength and value. “I wrote the article so I don’t need to pay for it.” It’s important to check the author agreements for articles written for a publication. In some cases, the magazine will retain complete rights to the article. When this is the case, anyone looking to repurpose the article will be required to order reprints of it, whether hard-copy or digital.
Table of Contents Feed for the Digital Edition of Reprint Marketing Guide Reprint Marketing Guide Reprint Marketing Guide - (Page 1) Reprint Marketing Guide - (Page 2) Reprint Marketing Guide - (Page 3) Reprint Marketing Guide - (Page 4) Reprint Marketing Guide - (Page 5) Reprint Marketing Guide - (Page 6)
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