Impact Report 2023 - 10

Doing Good in Communities
Service is a key value at AAA, and doing
good in local communities where we serve
Members is a key part of our culture. We are
committed to programs that help build safer,
more confident communities and create a
meaningful and measurable positive impact
on the world.
Road Safety: Keeping our most vulnerable
road users safe
At AAA, traffic safety has been a key focus of
our purpose for our more than 120 year history.
Our highest commitments are to protect
vulnerable road users, and we've focused on
two signature programs to drive measurable
results in the communities we serve.
Slow Down, Move Over
We recognize the safety challenges our Emergency
Road Service (ERS) drivers face daily to help our
Members get back on the road.
We are invested in reminding drivers of the
importance of slowing down and moving over
when passing an emergency vehicle stopped
on the roadside. In 2023, we supported this
campaign by releasing information and public
service announcements to Members and displaying
billboards in key markets to improve awareness of
this safety message. We also celebrated our ERS
drivers by having Team Members write appreciation
cards during the annual Move Over Day in October,
building internal awareness for the work these
colleagues do every day.
10

Impact Report 2023

Table of Contents for the Digital Edition of Impact Report 2023

Contents
Impact Report 2023 - Cover1
Impact Report 2023 - Contents
Impact Report 2023 - 1
Impact Report 2023 - 2
Impact Report 2023 - 3
Impact Report 2023 - 4
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Impact Report 2023 - Cover4
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