Cablefax The Magazine - July 2022 - 11

TCHOTCHKE
Sneakerella
Shoes
and DIY
Decorating
Box
Tchotchkes are fun, but it can be
challenging to give them a personal feel since they're small
gifts that are typically sent out in bulk to influencers and
reporters. Disney Branded Television found the solution with
its promo for Disney+ original movie " Sneakerella. " The
personalization started even before the Disney-themed swag
box hit the mail, with the team reaching out to TCA members
to ask for their shoe sizes. Even that small question helped
build anticipation for the token. When the delivery arrived,
TCA members were treated to a pair of plain white canvas
low-top sneakers and an art kit for jazzing up the kicks.
Reporters with a young Disney fan in their lives (as in our
case) most likely had a lot of help with the project. The finished
result was a colorful and special memento that elicits
compliments every time we put them on. The tchotchke also
was on point for the movie-a twist on the classic " Cinderella "
fairytale that features a young sneakerhead in Queens
who seeks to transform himself from a sneaker fanatic to a
sneaker designer.
Sharkfest Beach
Blanket Bingo
Reporters love practical tchotchkes that they can
use over and over again. Nat Geo's beach blanket
fits the bill, serving as a beach towel or picnic blanket.
At the same time, it highlighted the 24 different
sharks featured throughout Nat Geo's six-week
" SHARKFEST " programming stunt. Along with the blanket, people
received a full kit of SHARKFEST fun, including a hat, T-shirt, insulated
tumblers, a beach tote, sunglasses and more.
2
Secrets of the
Whales Virtual
Meditation Kit
3
thefaxies.com
July 2022
RD
ND
1
ST
Four-part Earth Day series " Secrets of the
Whales " was a massive undertaking, filmed
over three years in 24 global locations. This
extraordinary look at orcas, humpbacks, belugas, narwhals and
sperm whales needed a giveaway that conveyed the tranquility
and majesty of the event. National Geographic and Disney+
delivered with a self-care meditation kit that included National
Geographic magazine's Earth Day issue, a copy of the " Secrets
of the Whales " book, a yoga mat, branded headphones, a
personal humidifier, a relaxing candle, eco-friendly leggings and
a thank-you card.
11
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Cablefax The Magazine - July 2022

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