Cablefax The Magazine - July 2022 - 12
FAN BASE CULTIVATION
When Calls the
Heart - Season
8 Social Lives
The Crown Media Family Networks tapped
into the evangelizing power of " When Calls
the Heart's " devoted #Hearties fanbase on
Facebook and Twitter by delivering a series
of five Social Live conversations with key
cast members. The aim was to ensure fans tuned in for the premiere
of Season 8 and helped spread the word. Each live conversation happened
before key episodes of the series and lasted between 20-55
minutes. The fans stayed engaged throughout thanks to Q&As moderated
by " Entertainment Tonight's " Deidre Behar, games and the direct
access to the show's stars. The Hearties are well known for their
passion and dedication, so these live social events were a wonderful
way to give something back while providing greater insights into how
the show they love so much is made. The simulcast Facebook/Twitter
Lives and posts promoting the series garnered 3.8 million impressions
and more than 300,000 engagements.
1
2
Sister Swap Virtual
Watch Parties
To promote the " Countdown to Christmas " original movies " Sister
Swap: A Hometown Holiday " and " Sister Swap: Christmas in the
City, " the Crown social media team hosted Zoom Watch Party
events where a viewer and three of her friends could enter to
win and virtually watch the movie together. The parties included
Christmas trivia and games, such as a living room scavenger
hunt. The kicker was surprising fans with drop-ins from the
movies' stars-a moment that was shared across social media
to encourage others to enter. In just three weeks, the activation
scored 1 million engagements and more than 30,000 entries.
12
July 2022
thefaxies.com
ND
ST
TLC Fan Base
Cultivation
The TLC team is constantly finding new ways
to keep the " 90 Day Fiancé " franchise popping
on social. From TikTok to Twitter, #90DayFiance
is trending, well, for more than 90 days. It
consistently ranked within the top 10 National
twitter trends, trending for 41 out of 52 Sundays in 2021, with 16
appearances in the top 3. It was also the #1 most social streaming
reality program in 2021 on Facebook and was #3 on Twitter.
3
RD
PLACE
PLACE
PLACE
http://www.thefaxies.com
Cablefax The Magazine - July 2022
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2022
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