Cablefax The Magazine - July 2022 - 19

MARKETING TEAM
OF THE YEAR
Spectrum
Reach
Marketing
Team
Charter's advertising business
Spectrum Reach reorganized
this group last year into a
fully integrated team. The
marketing unit is divided into four departments: brand
marketing and strategy; market research and insights;
field marketing; and production and creative services.
The team supports Spectrum Reach as a one-stop shop
for advertising solutions, offering video expertise, actionable data insights and local expertise in neighborhoods in 91 markets across 36
states. The Spectrum Reach marketing team hit the ground running in 2021 with its " Connected Communities " initiative which highlighted
how Spectrum Reach has always been a champion of small businesses as well as its expertise in helping those businesses during the
pandemic. The initiative was a $50 million commitment in media, resources and creative services to help businesses reach and engage
multicultural audiences. The commitment included $15 million in advertising and support for diverse-owned businesses through the " Pay It
Forward " program, and $35 million in advertising value to help small and medium-sized businesses create affordable and authentic advertising
campaigns. With 1,366 registering businesses, 292 million impressions, a 35% increase in website traffic, and a 138% increase in
multicultural ad sales, the Spectrum Reach team hit a home run. The Pay It Forward program continued in 2022, with $10 million offered in
small business grants to 1,200 businesses and $5 million offered in matching value.
1
ST
2
ND
MTV Entertainment Group
Brand Marketing & Events
The numbers speak for themselves. In 2021, this team of creative
marketers executed 12 on-the-ground activations, 9 show launches,
7 holiday film premieres, 9 custom promotional mailers, 8 podcast
launches, 8 first-time partnerships, 4 tentpole events and 4
cross-company priority campaigns. Highlights included a " Finding
Yellowstone " nationwide scavenger hunt that garnered more than
300,000 social impressions ahead of " Yellowstone's " Season 4
premiere and an official New York Fashion Week MTV Fashion Show
that helped make the 2021 VMAs the most social telecast of the year
(sorry Super Bowl). In the lead-up to the VMAs, the Brand Marketing &
Events team even joined forces with Barbie in a first-ever partnership
in promotion of the launch of the Barbie Career of the Year Doll-a
music producer, natch. Barbie herself walked the VMAs red carpet,
and MTV dedicated a programming block to highlighting female-produced
music videos.
Crown Global
Brand Group
From pumpkin patch takeovers to
swaddling cars in Hallmark Channel-themed
cozy sweaters (you read
that right), the Crown Global Brand
Group does it all. This team spearheads
the conceptualization, development and execution of
marketing strategies, tactics and campaigns aimed at both
evolving and differentiating the Crown Media brand and refining
the brand identity of each of the company's individual
channels. The group even made the dream of living inside
a Hallmark Channel holiday movie come to life, partnering
with Club Wyndham to develop three custom-designed
" Countdown to Christmas " suites at timeshare resorts.
3
thefaxies.com
July 2022
RD
19
PLACE
PLACE
PLACE
http://www.thefaxies.com

Cablefax The Magazine - July 2022

Table of Contents for the Digital Edition of Cablefax The Magazine - July 2022

Cablefax The Magazine - July 2022 - 1
Cablefax The Magazine - July 2022 - 2
Cablefax The Magazine - July 2022 - 3
Cablefax The Magazine - July 2022 - 4
Cablefax The Magazine - July 2022 - 5
Cablefax The Magazine - July 2022 - 6
Cablefax The Magazine - July 2022 - 7
Cablefax The Magazine - July 2022 - 8
Cablefax The Magazine - July 2022 - 9
Cablefax The Magazine - July 2022 - 10
Cablefax The Magazine - July 2022 - 11
Cablefax The Magazine - July 2022 - 12
Cablefax The Magazine - July 2022 - 13
Cablefax The Magazine - July 2022 - 14
Cablefax The Magazine - July 2022 - 15
Cablefax The Magazine - July 2022 - 16
Cablefax The Magazine - July 2022 - 17
Cablefax The Magazine - July 2022 - 18
Cablefax The Magazine - July 2022 - 19
Cablefax The Magazine - July 2022 - 20
Cablefax The Magazine - July 2022 - 21
Cablefax The Magazine - July 2022 - 22
Cablefax The Magazine - July 2022 - 23
Cablefax The Magazine - July 2022 - 24
Cablefax The Magazine - July 2022 - 25
Cablefax The Magazine - July 2022 - 26
Cablefax The Magazine - July 2022 - 27
Cablefax The Magazine - July 2022 - 28
Cablefax The Magazine - July 2022 - 29
Cablefax The Magazine - July 2022 - 30
Cablefax The Magazine - July 2022 - 31
Cablefax The Magazine - July 2022 - 32
Cablefax The Magazine - July 2022 - 33
Cablefax The Magazine - July 2022 - 34
Cablefax The Magazine - July 2022 - 35
Cablefax The Magazine - July 2022 - 36
Cablefax The Magazine - July 2022 - 37
Cablefax The Magazine - July 2022 - 38
Cablefax The Magazine - July 2022 - 39
Cablefax The Magazine - July 2022 - 40
Cablefax The Magazine - July 2022 - 41
Cablefax The Magazine - July 2022 - 42
Cablefax The Magazine - July 2022 - 43
Cablefax The Magazine - July 2022 - 44
Cablefax The Magazine - July 2022 - 45
Cablefax The Magazine - July 2022 - 46
Cablefax The Magazine - July 2022 - 47
Cablefax The Magazine - July 2022 - 48
Cablefax The Magazine - July 2022 - 49
Cablefax The Magazine - July 2022 - 50
Cablefax The Magazine - July 2022 - 51
Cablefax The Magazine - July 2022 - 52
Cablefax The Magazine - July 2022 - 53
Cablefax The Magazine - July 2022 - 54
Cablefax The Magazine - July 2022 - 55
Cablefax The Magazine - July 2022 - 56
https://www.nxtbook.com/accessintelligence/CableFAX/cfx_december-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-september-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-october-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2022
https://www.nxtbook.com/accessintelligence/CableFAX/Cablefax-The-Magazine-July-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-october-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-september-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-august-2021
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2020
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-july-2020_b
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2013
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-june-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2010
https://www.nxtbookmedia.com