Cablefax The Magazine - July 2022 - 26
CONTENT MARKETING
Countdown to
Christmas Marketing
Campaign
Is it really Christmas without the Hallmark Channel
Countdown to Christmas campaign? Year after year, the
Crown Media Family Networks team finds a way to make
the season even merrier and cut through holiday clutter to
promote Hallmark Channel's ambitious slate of movies. Last
year's comprehensive campaign included outdoor and guerrilla marketing activations
promoting the holiday stunt at local pumpkin patches and Christmas tree lots as well
as a Hallmark Channel takeover at a local car wash. Additional highlights included
Wyndham Suite takeovers, a Macy's Thanksgiving Day float, a NYC Grand Central
Station takeover, a sweater car fleet in multiple markets, a gift wrap display at the
Crown Media headquarters wrapping the entire building, plus a billboard featuring
a custom countdown clock counting down to Christmas Day. Of course, there were
also ads across traditional media as well as paid and organic social and tie-ins with
Sirius XM featuring Hallmark Channel Radio, Drybar, Legoland, The Republic of Tea,
Hershey's and others. All that holiday cheer paid off with Hallmark ranking as the #1
entertainment cable network with W25-54 in Q4 for the sixth year in a row.
1
2
ND
ST
SONIC Drive-In
and Discovery
Shark Week
2021
MotorTrend Presents
Top Gear America
MotorTrend fired on all cylinders to promote the inaugural season
of " Top Gear America " on its streaming service. In addition to a full
publicity campaign and cross-channel support across the Discovery
networks, strategic partnerships were activated with Valvoline, BBC
America and star Dax Shepard's podcast " Armchair Expert. " Platform
partnerships included featuring from Apple App Store, Apple TV App,
Google Play Store and Amazon Prime Video Channel. The series
generated unprecedented media coverage for MotorTrend with more
than 2.7 billion impressions and more than $5.7 million in estimated
ad value, and exceeded all key performance indicators including
subscriber acquisition, series viewership and impressions.
26
July 2022
Discovery found a tasty,
refreshing way to promote
Shark Week 2021-the Sonic
Drive-In Shark Week Slush.
Multiplatform marketing
included coloring activity
sheets, email blasts and
point-of-purchase activations.
Sonic Drive-In's Shark Week
Slush also was featured on
Discovery's late night talk
show, " Josh Gates Tonight, "
as well as within the discovery+
mid-form series, " The
Daily Bite. "
3
RD
thefaxies.com
PLACE
PLACE
PLACE
http://www.thefaxies.com
Cablefax The Magazine - July 2022
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2022
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