Cablefax The Magazine - July 2022 - 38
SALES EXECUTIVE
OF THE YEAR
1
ST
Lisa Barroso
SVP, Content Distribution
& Strategy
Crown Media Family
Networks
Lisa Barroso leads the Crown Media Distribution team, which just completed
a rocking 4Q that included the renewal of three major deals and
a YouTube TV launch. She is a brand ambassador for Hallmark's three
linear networks-Hallmark Channel, Hallmark Movies & Mysteries and
Hallmark Drama-and the SVOD service Hallmark Movies Now. Barroso
also oversees the AVOD platform, Hallmark Movies & More, which recently
launched on XUMO, VIZIO, Smartcast and Samsung TV.
" It's an exciting time to be in content distribution, especially with an
original programming library and brand portfolio as vast and valuable as
Hallmark's....New opportunity brings the challenge of managing the existing
business while simultaneously innovating and stretching resources to
seize opportunities to build new businesses, " Barroso says.
Barroso's colleagues say they value her thoughtful mentorship and
coaching and the focus she places on professional advancement for team
members. She works to unite former WICT Rising Leaders and BMLI
graduates by hosting monthly Zoom sessions to foster relationships.
" I'm a grateful beneficiary of our industry's commitment to leadership
development through programs like WICT and NAMIC, as well as
through the generosity and dedication of leaders at Crown Media who
'live the brand' and exercise care and connection, taking time and
genuine interest in mentoring me. In a fast-paced, dynamic industry
we must develop next-generation leaders, " Barroso says.
For success, these leaders must work together as a team to drive
strategy and innovation. " The complexity of digital content distribution
continues to grow as consumer products, technology and windowing
strategies converge and expand. It's impossible to be an expert in
everything all at once anymore. You need more people at the table,
sharing their POV and insight, " Barroso says.
2022
CABLEFAXIES
NOMINATIONS
PR Executive of the Year Nominee
CONGRATULATIONS
NYREE WRIGHT
Media Relations Campaign, TV One PR
CONGRATULATIONS
TV ONE PUBLIC RELATIONS DEPT
38
July 2022
thefaxies.com
PLACE
https://tvone.tv/
http://www.thefaxies.com
Cablefax The Magazine - July 2022
Table of Contents for the Digital Edition of Cablefax The Magazine - July 2022
Cablefax The Magazine - July 2022 - 1
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