Cablefax The Magazine - July 2022 - 47
TECH TEAM OF THE YEAR
1
Corning Optical
Communications
ST
Beachfront Technology and Engineering Team
This Beachfront crew had a really big year, helping to connect CTV and linear cable TV inventory in Viant's Adelphic platform. That's a big
deal in the ad world, as it makes traditional linear inventory available in a demand-side platform. The team also completed a glass-level
linear addressable execution with VIZIO meeting the Open Addressable Ready standards. The national addressable campaign ran across
125 broadcast DMAs and more than three million VIZIO TVs through Beachfront's " Unified Decisioning " product, built by the tech and
engineering team. Those efforts scored Beachfront OAR certification by VIZIO in July. The tech and engineering team is helping media
owners and cable distributors play in the programmatic sandbox through a client-first approach to product development. This unit is full
of knowledgeable engineers, developers and product leaders who understand both traditional TV and programmatic environments. That's
the secret sauce to building, testing and refining solutions for clients looking to optimize growth. This team supplies the infrastructure and
know-how for TV in all its forms.
Corning's teams never stop innovating and the
proof is in the pudding. The past year saw the
introduction of higher-density, smaller-diameter
and faster-access RocketRibbon cables-allowing
for a denser network to be deployed quickly
and accurately. Corning's Product Line Management, Technology,
Market Development and Engineering teams collaborated on a
number of projects and platforms, including extensions to the Evolv
solution, which helps operators push their networks to go faster,
simpler and anywhere.
3
2
ND
Ampersand
Ampersand's tech team is fresh off what's
internally known as the " Angular release, "
and that's an apt name since this group
is pretty sharp. The team enhanced the
company's AND Platform's overall stability,
security and usability with flexible interoperability
based on customer feedback. This group also dramatically
scaled up Ampersand's machine-learning capacity by developing
a solution that allows for up to 50,000 separate instances of
machine-learning models run per hour, which gives advertisers
more robust recommendations and reliable schedules.
RD
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July 2022
47
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Cablefax The Magazine - July 2022
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