Cablefax The Magazine - July 2022 - 9
SOCIAL MEDIA
CAMPAIGN
1
ST
Hallmark's Countdown to Christmas 2021
It's hard to get someone's attention in December given the flurry of holiday hustle and bustle-not to mention the blizzard of seasonal
programming. But the Crown Media team has " Countdown to Christmas " social media campaign in the bag-holiday gift bag, that is.
The annual programming stunt once again saw total engagements increase over the previous year, thanks in part to a clever influencer
campaign that targeted a group of diverse mom, women and lifestyle influencers. Also helping were live Facebook and Twitter chats
with key cast members and social media covering Candace Cameron-Bure and John Brotherton at a holiday building wrap-up event that
helped promote their movie, " The Christmas Contest. " The team also worked with PR to feature live social coverage of Hallmark Channel's
" Sing-Along Drive-Thru " screening event. It was a given that there would be live tweeting during every Saturday night movie premiere,
which drove tune-in and engagement as well as got each movie's hashtag trending. Sprinkle in some sweepstakes and the launch of the
Hallmark Channel TikTok, and you have some real holiday social media magic.
3
2
ND
HISTORY + Rocket
Mortgage: Built
for Zero
This marked the third year that these two
teamed to bring awareness to Rocket Mortgage's
efforts to help end veteran homelessness in communities
across the nation, but the impact was in no way dampened. A strong
social media campaign across Facebook and Twitter drove followers
to custom-created vignettes on a HISTORY.com playlist. The social
portion exceeded the campaign's impression goal by +21%, resulting
in over 6.5 million total social impressions, 325K+ video views,
and 1K+ total engagements across Facebook and Twitter.
Motherland S2
Social Campaign
Freeform managed to fully immerse fans in the
alternate world of witches at the heart of the series
" Motherland: Fort Salem. " In addition to fun elements
like a " witch testing, " the team hosted after shows with
the creators and cast breaking down episodes and the
mythologies. The Season 2 campaign garnered 167
million social impressions and 61 million video views.
RD
thefaxies.com
July 2022
9
PLACE
PLACE
PLACE
https://www.HISTORY.com
http://www.thefaxies.com
Cablefax The Magazine - July 2022
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