Cablefax The Magazine - August 2021 - 16

OPERATIONS LEADERS
14. NEW KID
ON THE BLOCK
Pascal Desroches | CFO
AT&T
Years in Media & Broadband: 20
Education: BS, Accounting, St. John's
University; MBA, Columbia Business
School
Desroches is no stranger to the media world, previously holding
senior financial management roles at Time Warner and Turner.
Still his time since taking over at AT&T has been anything but typical,
including the sale of both a minority stake in the company's
DirecTV division and the announcement of an impending merger
between WarnerMedia and Discovery. While he and his team live
by the numbers on the balance sheet, his ultimate hope is that
investors and outsiders alike will feel that he and the rest of the
C-suite will leave AT&T in even better shape than they found it. ■
15. KING OF
THE NORTH
Joe Natale | CEO
Rogers Communications
Years in Media & Broadband: 18
Education: BASc Electrical Engineering,
Information Technology, Communications
from the University of Waterloo
Natale didn't get discouraged when a deal that would see Rogers
acquire Cogeco's Canadian assets proved to be dead on arrival. If
anything, he shifted gears into overdrive. Just four months later,
he announced the acquisition of fellow Canadian provider Shaw
Communications. The deal has already received the support of
Shaw's shareholders and Canadian regulators. Beyond M&A,
Natale has continued working to close the digital gap in Canada,
announcing a $150 million initiative to upgrade and expand
telecom infrastructure in Ontario over the next five years. ■
16. TWOCOUNTRY
DOMINANCE
Philippe
Jetté | CEO
Cogeco
Years in Media & Broadband: 20+
Education: BSc, Electrical Engineering,
Polytechnique Montréal
Jetté received plenty of interest for his company's assets this
year, refusing to bite on a $8.4 billion offer from Altice USA
for the company. Instead, he focused on expanding his assets
further, with the company's Cogeco Connexion subsidiary striking
a deal to buy Quebec-based DERYtelecom. He also struck
partnerships that expanded Cogeco's existing footprint. Atlantic
Broadband is partnering with state and local officials in Virginia
on a $7.2 million project to extend the availability of broadband
in four counties along the Chesapeake Bay. ■
17. FLYING
DUTCHMAN
Frank van der Post | President
Atlantic Broadband
Years in Media & Broadband: 6
Education: BS, Masters, Florida
International University
Van der Post has been running Atlantic
Broadband for less than two years, but he's already making big
impressions. Witness Altice USA's unsuccessful attempts last
fall to wrench the operator and its 11-state footprint away from
Cogeco. Van der Post joined the ABB family after serving as
chief commercial officer for Dutch telecom operator KPN. He's
guiding the eighth largest cable operator in the US to a digitalfirst
transformation strategy, which aims to automate subscriber
services and proactively manage CPE devices. New product
launches keep coming, including a managed home WiFi solution
powered by Plume HomePass. Van der Post also has his sights on
growing the company's commercial services clientele. In January,
ABB rolled out Hosted Voice 2.0 for business customers, featuring
new software with an improved design to ensure employees can
access their important contacts, calls and voicemails anywhere,
anytime-especially important in this new age of remote work. ■
16
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August 2021
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Cablefax The Magazine - August 2021

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