Cablefax The Magazine - August 2021 - 71

CONTENT LEADERS
27. GROWTH SPURT
Beau Ferrari | Chairman
NBCUniversal Telemundo Enterprises
Years in Media &
Broadband: 17
Education: Finance
& International
Business,
Georgetown;
MBA, Columbia
University
Ferrari got the bump
up to chairman in
July and has kept
Telemundo firing as
one of the biggest
growth engines at
NBCU. He oversees
Telemundo's entire
media portfolio,
which means upcoming
coverage of several large-scale sporting events including this
summer's Tokyo Olympics and the FIFA World Cup Qatar 2022. On
the home front, as well as acting swiftly to ensure the safety and
productivity of employees, this lifetime member of the Council on
Foreign Relations last year added nearly 15 hours per week of coronavirus
coverage, including primetime specials, news segments and
daytime content. Under his leadership, the programmer launched
Telemundo Streaming Studios, the first-ever studio in Hispanic
media exclusively dedicated to serving the growing Latino streaming
audiences in the U.S. and around the world.
HOW HAS THE PANDEMIC FOREVER CHANGED
PROGRAMMING? It had a direct impact on the type of content
our audience wanted to watch and where they were looking for it.
For months, Latinos were demanding up to-the-minute news and
information they needed to make daily decisions to keep their families
safe and healthy. At the same time, they welcomed shows that would
entertain them and allow them to relax and spend quality time with their
loved ones. This dynamic forced us to increase our news content and
launch new daytime entertainment shows...
WHAT'S THE FUTURE OF DIRECT-TO-CONSUMER
STREAMING LOOK LIKE? High-quality content will win, and
Latinos will be one of the top consumers of streaming content. According
to Nielsen, Hispanics are on the leading edge of streaming adoption,
over-indexing the total market with four out of five Hispanics having
access to streaming services at home today. For years, Telemundo
has been the leading provider of scripted Spanish-language content
to direct-to-consumer platforms. In order to super-serve this growing
audience, we continue to make investments to expand our production
capabilities to create original premium scripted content exclusively
designed to fulfill the growing needs of direct-to-consumer platforms. ■
28. NO TASK TOO BIG
Courteney Monroe| President, National Geographic Content
National Geographic Global Television Networks
Years in Media & Broadband: 23
Education: BA, Williams College; MBA, The Wharton School
My personal superpower is: Preparing allergen-free recipes
for my son
The pandemic presented Monroe with a sizable task: halt Nat Geo's
70+ productions and bring 300 team members home safely from
more than a dozen countries in just a few days. Following 95 days
of shooting and three COVID-19 shutdowns, Nat Geo completed
production and premiered " Genius: Aretha, " about the legendary
Aretha Franklin. From the Queen of Soul to Wonder Woman herself,
Monroe's forged a partnership with Gal Gadot, bringing the shortform
documentary series " Impact " to life.
NUMBER OF TIMES FLOWN IN THE PAST YEAR? Two.
FAVORITE MASK? Tory Burch brand, they are very soft!
MY COMFORT TV BINGE? " Friday Night Lights, " the series.
Watching for the first time with my entire family!
LAST PODCAST LISTENED TO: " Recode Media With Peter
Kafka " ■
Cablefax: The Magazine
August 2021
cablefaxmag.com
71

Cablefax The Magazine - August 2021

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