Cablefax The Magazine - August 2021 - 73

CONTENT LEADERS
31. HOUSE OF MILLS
Scott Mills | President
BET Networks
Years in Media & Broadband: 20+
Education: BS, Economics; Wharton School, University of Pennsylvania
As it continues to use entertainment touch points to encourage COVID-19 vaccinations and to
support community support, BET offered fans a shining sign of recovery: The return to a live,
in-person format for this summer's 2021 BET Awards. BET's content partnership with Tyler Perry
stood strong during the past year, and Mills has positioned BET+ as the essential Black streaming
supplement. It has surpassed the 1.5 million subscriber mark and continues to build audience. The
exec has also stepped up to make sure that BET is a part of important conversations, launching
$25 million social impact initiative " Content For Change " to address issues of systemic racism and
inequities in America. ■
32. THE GROUND-BREAKER
Ed Carroll | COO
AMC Networks
Years in Media & Broadband: 34
Education: SUNY New Paltz
Veteran AMC Networks exec Carroll
is synonymous with the company's
most successful series, films and
franchises. From the launches of
venerable hits " Mad Men, " " Breaking
Bad " and " The Walking Dead "
to new IP including animated drama
series " Pantheon, " he continues to
help the company's in-house production studio, global division, and
targeted streaming businesses break new programming ground,
expand audience reach and optimize expanding revenue streams
across networks including AMC, WE tv and BBC America, and premium
streaming bundle AMC+.
WHAT HABIT ARE YOU KEEPING POST-PANDEMIC?
I will only participate in relationships that can be conducted in thirtyminute
zoom calls.
WHAT ARE YOU MOST LOOKING FORWARD TO THIS
SUMMER? Attending live baseball games
LAST PODCAST LISTENED TO: " Our Thing " with Sammy the
Bull Gravano ■
33. CHANGE IS A GOOD THING
Linda Yaccarino | Chairman, Advertising Sales & Client Partnerships
NBCUniversal
Years in Media & Broadband: 20+
Education: BA, Telecommunications, Penn State University
The COVID-19 pandemic has thrown the advertising world for a major loop, but Yaccarino hasn't
let it discourage her. Instead, she's used it as a time to think of new ways to connect with advertisers
and develop new tools for the marketplace. She and her team organized the inaugural One21
event in March to emphasize the power of the company's assets to advertisers and showcased
development roadmaps for new ad technology out of NBCU. Yaccarino's team unveiled a new
Peacock ad format known as Spotlight as well as new linear ad insertion tools at this year's NewFronts.
Her work is being recognized outside of NBCU's Zoom rooms. In January, Yaccarino was
named chair of the Ad Council's board of directors. ■
Cablefax: The Magazine
August 2021
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