Cablefax The Magazine - August 2021 - 96

CONTENT LEADERS
73. THE GLOBE TROTTER
Raffaele Annecchino |
President & CEO
ViacomCBS Networks International
Years in Media & Broadband: 25+
Education: BA, Economics, European
Business School; Executive MBA,
Instituto de Empresa International,
Madrid; CTAM U Executive
Management Program
My personal superpower is: Positive
attitude and empathy
Much of the world has been shut down
during the last six months, but you'd never know it based on Annecchino's
first half-year on the job. His accomplishments include
74. ON HER GAME
Andrea Greenberg | President
& CEO | MSG Networks
Years in Media & Broadband: 38
Education: BA, Economics,
Brandeis University
With MSG Networks back under the
MSG Entertainment umbrella, Greenberg
is focused on making a land grab
in the world of sports gambling. She
recently oversaw the launch of the
MSG Network's Pick 'Em app, which was developed with Boom
Sports. And the RSN has seen higher levels of participation from
several of its gaming partners, including FanDuel and DraftKings.
When live sports went on pause, Greenberg shifted to high gear.
To fill the enormous programming gap, she tapped into MSG's
vault of classic Knicks, Rangers, Islanders, and Devils games
and created brand new talk and interview series, including
" MSG 150 at Home, " " Home Ice with David Quinn " and " MSG
A.M. " (redubbed " MSG P.M. " when it started following Knicks'
primetime home games).
MY PROUDEST PROFESSIONAL ACHIEVEMENT
OVER THE PAST 12 MONTHS... has been the way we were
able to keep our MSG Networks team engaged, connected and
creative while offsite and, while doing live events, healthy, safe and
comfortable with our protocols.
WHAT ARE YOU MOST LOOKING FORWARD TO
THIS SUMMER? Any kind of travel-business, personal...
outside the four walls of my home!
LAST PODCAST LISTENED TO: continuing along this travel
theme, " How I Built This With Guy Raz: Rick Steves' Europe. " ■
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75. SMOOTH
NEGOTIATOR
Janice Arouh | President,
Network Distribution
Allen Media Group/
Entertainment Studios
Years in Media & Broadband: 30
Education: BA, Communications,
John Carroll University
My personal superpower is:
My unstoppable work ethic
Under Arouh's leadership, ESN expanded its long-term partnership
with Comcast to include four new networks and reworked
a retransmission deal with the operator, one of 35 Allen Media
Group retrans deals in 2020. Comcast also launched free
streaming app Local Now on Xfinity X1 and Xfinity Flex devices.
Direct-to-consumer service Sports.TV, due to launch in Q3, and
the millennial- and Gen Z-focused Pattrn Channel are also on
Arouh's near-term radar.
WHAT HABIT ARE YOU KEEPING POST-PANDEMIC?
Dinner with the family.
FAVORITE MASK: KN95.
WHAT'S THE FUTURE OF DIRECT-TO-CONSUMER
STREAMING LOOK LIKE? There will be a consolidation of the
SVOD platforms and proliferation of AVOD services, and an endless
amount of FAST Channels.
YOUR COMFORT TV BINGE? " The Crown "
LAST PODCAST LISTENED TO: " Gilbert Gottfried's Amazing
Colossal Podcast " ■
August 2021
Cablefax: The Magazine
overseeing the launch of Paramount+ in Canada, Latin America and
the Nordics, with Australia on tap for August. He led the expansion of
Pluto TV, which now has a global audience of 50 million monthly active
users and an international footprint that spans three continents.
WHAT'S THE FUTURE OF DIRECT-TO-CONSUMER
STREAMING LOOK LIKE? We see the streaming space evolving
very quickly, mirroring, in some ways, the evolution of traditional TV...
ViacomCBS offers streaming experiences for all consumers with an
ecosystem that spans free, pay, and premium, including our premium
service Paramount+ and a free, ad-supported option with Pluto TV.
YOUR PERSONAL D&I EPIPHANY? There's no one epiphany,
as I have always been on the front line supporting key issues that are
part of a long-standing global debate, such as gender equality, LGBTQ+,
women's empowerment and sexual diversity. I believe it is important
to never back down when it comes to creating a diverse environment
where everyone feels included and can speak up about critical topics. ■
Cablefax The Magazine - August 2021

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