Cablefax The Magazine - June 2013 - 4

cablefaxmag.com
editorial
executive editor, cablefax group
Michael Grebb
managing editor
STAYING ON COURSE...
Business guru Brian Tracy has written tomes about goal setting and how
to turn that process into real results over time. It's easy to get discouraged.
We all try to meet goals we set-making corporate budgets, managing
projects smoothly and ultimately pleasing our bosses-but we all know
that unexpected fi res always break out and other unrelated crises remain a
constant threat, often setting us back or derailing our well-laid plans completely.
That's just life.
Much of Tracy's goal-setting advice amounts to common sense, but he's
also quite skilled at using analogies that make us think about what it means
to " stay on course. " It's an interesting concept. Think about the history of
the cable industry. Brave souls put it all on the line to make something out
of nothing, to grow the business into the multibillion-dollar powerhouse
it is today. That wasn't easy. And it required one major thing that often
derails the less evolved goal-setter: Course corrections. Setting long-term
goals requires a willingness to screw up, lick your wounds and then correct
course-all the while keeping that distant goal on the horizon in perspective.
Pilots know this. They take off toward a destination knowing full well
that winds, storms and other air traffi c will force them to diverge from that
straight line that might have looked so clean and simple on the fl ight manifest.
But in the end, they make a safe landing.
The cable business has been the same way. And thanks to the early pioneers
and more recently to the execs who adorn our 2013 CableFAX 100
list, cable perseveres despite naysayers, competitors, media skeptics and
a seemingly never satisfi ed consumer. Sure, the business is complicated.
The media game is frankly a mess right now, with over-the-top content
and new rights issues turning decades-old traditions and contracts into
mincemeat-all as consumers and technologists move happily into the
future unconcerned about how their changing habits and inventions affect
the business. Welcome to the digital reality.
Cable operators, programmers and vendors are really all in this together.
Everybody's on the same journey, working their way toward the same goal:
To give consumers what they want, how they want it,
when the want it and at a fair price. Is that easy? No.
The fl ight will be bumpy. Course corrections abound.
But in the end, we're all going to the same place.
And it's going to be beautiful.
Cathy Applefeld Olson
contributors
Seth Arenstein, Nick Dmytrenko, Debbie Galante Block,
Kaylee Hultgren, Amy Maclean, Michael Maloney
advertising/business
senior vice president, media communications group
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