Cablefax The Magazine - October 2021 - 28

Daphne Leroy
VP, Ad Sales Strategy
ViacomCBS
Leroy's impact in the industry
goes well beyond ad sales. She's a
changemaker whose efforts span
Pamela Lifford
President
WarnerMedia Global
Brands & Experiences
From in-person experiences at theme
parks, shows and pop-up events, to
the intersection of corporate strategy, DEI, social impact, and
workplace culture transformation. Last year she introduced
ViacomCBS' first ad sales DEI strategy, propelling the company
from discussing DEI awareness to acting on it. She also set the
stage for an employee engagement campaign that encompasses
several interactive DEI workshops. Leroy encourages colleagues
to make the most of the company's Employee Resource Groups.
" One of our best ERG initiatives is a 'Brave Spaces' dialogue
series, which is produced by BEAT+ (Black Employees Achieving
Together) as an open and courageous forum for members
to convene and discuss influential moments happening at the
forefront of society today and the impact these events have on
colleagues, allies and the business. " Next up for Leroy: launching
mandatory unbiased interview training for hiring managers.
fashion, toys, books, comics and digital experiences, Lifford's
divisions have reached fans of all ages around the world. Those
touchpoints create long lasting emotional connections to the
company's iconic characters and storytelling that go beyond the
screen. Building fan experiences and engagement is Lifford's
superpower. We're talking the " Harry Potter " franchise, " Game
of Thrones, " Wonder Woman " and so much more. And then there
is DC FanDome, a direct to fan global online event reaching 220
countries and over 20 million fans. She also helped with the
launch of multiple titles featuring DC's first Black female superhero
Nubia. Lifford is proud to be part of the leadership team
that will work with WarnerMedia's just-announced " Fellows "
program. " The six-month program is designed to provide executives
of color with access, visibility and opportunities to connect
with industry leaders, " she says.
28
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October 2021
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Cablefax The Magazine - October 2021

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