Cablefax The Magazine - September 2021 - 22

Independent Marketer of the Year
A combination of compassion and
industry prowess has made Conway
Corp. CMO Crystal Kemp one
of the most admired marketing
executives in cable.
When " Inside Out, " the film about the complex interplay of human
feelings, came out in 2015, Crystal Kemp took her entire team at
Conway to the theater. It was both an entertaining outing and a
teaching moment. " I love that movie, " she says. " Who is at master
control, and who gets to decide. "
Recently, as she was reflecting on learnings from the past year-plus,
she landed on a scene where Joy is trying to push away the pain as
Sadness settles in.
" I can do that, I can cheerlead, but I can also be OK sitting in hard
stuff and thinking it through, " Kemp says. " And that's what COVID
has done for us in a sense. It's OK for us to just say, 'This is hard. I
wish it was different but it's not, so what are we going to do?' I'm
not afraid to ask those hard questions and look for ways to have
those hard conversations. "
It's her combination of compassion and industry prowess that have
rendered Kemp-who began her career at Conway in November
2000 as marketing and communications coordinator-one of the
most admired marketing executives in cable. She sums up her work
and life ethic succinctly:
" I care about people. I
care about our team, I
care about our community, "
she says.
Kemp is finding the
company's six core
values-innovation, reliability,
safety, satisfaction,
responsibility, community-to
be particularly
meaningful as she leads
her team and customer
outreach during these unprecedented
times. As of
the end of July, Conway
serves 21,893 internet
subscribers and roughly
10,000 video customers
in the city of Conway,
Arkansas, where it also provides water and electric services.
" Everything we look to for decision-making has been rooted in our
culture and the things we value as a company, " she says. " We've
been focused on making sure we are providing the service we want
to provide to our customers, even if it had to look different, and
make it as easy for them as it could be. "
While Conway launched gigabit service back in 2015 in the downtown
data district and in 2016 citywide to residential customers,
during the past year it amped up messaging around it. The National
Cable Television Cooperative (NCTC) honored Conway earlier this
year for its " Always On " brand awareness campaign.
" When everyone went to working remotely and school was at home,
we knew we could take care of them and never missed a beat, "
says Kemp, who notes a swath of customers have recently elevated
their packages to include additional bandwidth.
Kemp's knack for community building and frank, open-minded communications
has recently landed her in the spotlight of the greater independent
cable industry. She was named to the MidAmerica Cable
Board, where she's focused on the customer care sector.
At Conway, " I've always been focused on making sure we're not just
sending out marketing messaging without the customer care team
knowing what we are sending out and being able to support it, " she
says. Now, she's keen to support the organization's ability to bring
together industry workers and elevate best practices. " Making sure
MidAmerica can be a vital organization in bringing those people
together... if I can cheer that on, that's something I'd like to do. "
Kemp has also become a regular fixture on the ACA Connects website,
offering a fresh amalgam of personal support and professional
A screenshot of one of Kemp's first team Zoom meetings.
22
CablefaxTopOps.com
September 2021
Cablefax Top Ops
http://www.CablefaxTopOps.com

Cablefax The Magazine - September 2021

Table of Contents for the Digital Edition of Cablefax The Magazine - September 2021

Cablefax The Magazine - September 2021 - 1
Cablefax The Magazine - September 2021 - 2
Cablefax The Magazine - September 2021 - 3
Cablefax The Magazine - September 2021 - 4
Cablefax The Magazine - September 2021 - 5
Cablefax The Magazine - September 2021 - 6
Cablefax The Magazine - September 2021 - 7
Cablefax The Magazine - September 2021 - 8
Cablefax The Magazine - September 2021 - 9
Cablefax The Magazine - September 2021 - 10
Cablefax The Magazine - September 2021 - 11
Cablefax The Magazine - September 2021 - 12
Cablefax The Magazine - September 2021 - 13
Cablefax The Magazine - September 2021 - 14
Cablefax The Magazine - September 2021 - 15
Cablefax The Magazine - September 2021 - 16
Cablefax The Magazine - September 2021 - 17
Cablefax The Magazine - September 2021 - 18
Cablefax The Magazine - September 2021 - 19
Cablefax The Magazine - September 2021 - 20
Cablefax The Magazine - September 2021 - 21
Cablefax The Magazine - September 2021 - 22
Cablefax The Magazine - September 2021 - 23
Cablefax The Magazine - September 2021 - 24
Cablefax The Magazine - September 2021 - 25
Cablefax The Magazine - September 2021 - 26
Cablefax The Magazine - September 2021 - 27
Cablefax The Magazine - September 2021 - 28
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-october-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-september-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-august-2021
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2020
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-july-2020_b
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2013
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-june-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2010
https://www.nxtbookmedia.com