Cablefax The Magazine August 2022 - 30

YES App
When the FOX Sports GO app sunset, YES
Network had a decision to make-join forces
with the Bally Sports RSNs (as it has done
previously) or fly solo. It chartered a new
path, opting to build its own app so it could
build a one-to-one relationship with customers
and control its own destiny. There's a
reason the harder choice is called the road
less traveled: In pivoting from FOX Sports GO
to the YES App on the 2021 Yankees Opening
Day, YES started with zero downloads and
zero users.
YES executed against its strategy by rolling
out new features and functionality with a
phased approach over the past six months:
the app launched on Yankees opening day in
April; YES Edge (live interactive version 1.0)
launched in June; picture-in-picture and YES
Pick-N-Play (free to play game) launched in
August; enhanced YES Edge (live interactive
stats and Watch Party) launched on Nets
opening day in October. Hard work pays off,
with the YES App seeing a more than 249%
uptick in unique viewers than when it was
streamed on FOX Sports GO. It ranked as
the #1 sports app in the Apple App Store on
launch and app revenue increased 175%
BEST REGIONAL SPORTS APP
YOY vs when YES was streamed on FOX
Sports GO.
" The YES App has offered us the flexibility
to create a daily digital destination that is
authentic to the YES brand and completely
optimized for the fans of our teams. We have
been able to go far beyond streaming live
sports-we have executed against our strategic
roadmap to deliver a truly unique user
experience, implementing engaging features
like Live Stats, Pick-N-Play Live and Watch
Party, while also producing app-exclusive live
/ video on demand content, " explains Matt
Duarte, VP of Strategy and Business Development
for YES. " Being independent allowed us
to explore a variety of ideas and work with a
variety of best-in breed technology partners
to attract users to the platform and utilize
data to keep them engaging with the app on
a daily basis. " 
BEST LOCAL APP
Weather Channel relaunched its Local Now
app last year with the objective of delivering
" Free TV that starts in Your City. " It pushed
the idea of local into hyperdrive. The app feaLocal
Now,
Weather Channel
tures a unique local channel guide in 225+
markets with Local Now live feeds and clips.
With a goal of serving both cord-cutters and
new audiences, Local Now offers original
local news, weather and information-customized
by market-so viewers can easily
stay connected to what matters to them
most.
Local Now is unique as it uses proprietary
software and artificial intelligence to
produce, aggregate, curate, and stream-in
real time-local news, weather, sports, traffic,
movies, TV shows, documentaries, and
channels geo-fenced to the user's zip code.
Users have a one-stop-shop where they can
choose from more than 200 local streams to
find the news, information, and entertainment
that is most relevant to them.
The Local Now app averages more than
4 stars in both the Apple and Google app
stores, with users raving over its mixed variety
of content with a local focus. One reviewer
described it as the perfect way to navigate
their city and another called it a " daily go to. "
Local Now keeps working to get even
more local. The Weather team is continuously
pushing the app into new places. It currently
is offered on Roku, Apple TV, Amazon
Fire TV, Android TV, Xfinity, Vizio, Samsung,
Verizon Fios, Hisense, YouTube TV,
Sling,
Xumo, FuboTV, Dish, Altice, Android and IOS
handheld devices. 
30
August 2022
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