Cablefax The Magazine August 2022 - 8

FAST
FACTS
8th largest cable
operator in the U.S.
13 state-footprint:
Connecticut, Delaware,
Florida, Maine, Maryland,
Massachusetts, New
Hampshire, New York, Ohio,
Pennsylvania, South Carolina,
Virginia and West Virginia
688,000 homes
and businesses passed
in the acquired WOW!
systems in Columbus
and Cleveland, Ohio
customers and doing a lot of research to
understand what they want, what's working,
what's not working. What they told us pretty
clearly is that they want transparency and
they want an easier experience than they
might typically get with cable companies and
internet service providers today. They want
and expect the same level of service that
they get with every other brand that they do
business with and love. "
Enter Breezeline. It rose to the top time
and time again with focus groups. A breeze
is pleasant. It's easy. It's light. " If you have
a name that really connotes something that
we are trying to bring to life-like the ease
of doing business with us-we felt it would
fast track the connection with our customers
in our name. "
On Jan. 10, the company went out with
the Breezeline branding across all its markets.
But harkening back to its Experience
Blueprint initiative, the change started with
employees. " We always say that our colleagues
are our No. 1 branding asset. We
have to acknowledge this is a big change for
them, especially those who have been with
us for years, " says Sullivan. " We had a lot of
colleague communications and celebrations
to talk to them about why we have a new
name and how you can bring this name to
life with every interaction. " Then came a true
omnichannel approach to break through the
clutter and get the name out there on everything
from billboards to radio to social.
" I think we all agree that the 4,000 assets
and the launch of the brand was actually the
easy part. The more challenging, and I would
say the even more exciting part, is now to
keep the brand dynamic and grow it in the
market, " she says.
Van der post believes the building blocks
are all there. " In the last three or four years,
since the MetroCast acquisition, I think the
team has really done a great job on building
that redundancy and infrastructure and
strengthening the networks. That's at the
very core and foundation of what we're doing, "
he says. His also proud of the work to
grow data and analytics, expanding the team
to about 20. " We can leverage this data to
better serve customers, to better sell to customers
to better anticipate outages or churn.
That's the part we're developing now. "
Sounds like a breeze. 
Comcast creates incredible
technology and products that
connect millions of people to
the moments and experiences
that matter most.
Congratulations to our 2022
Cablefax Top Ops honorees on this
well-deserved recognition.
10G Pioneer
Change Initiative of the Year: XClass TV
8
August 2022
CablefaxTopOps.com
https://corporate.comcast.com/ http://www.CablefaxTopOps.com
Cablefax The Magazine August 2022

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