Cablefax The Magazine - December 2021 - 18

Most Powerful Women
the
continued from page 17
her to offer clients and partners smooth
transitions between advertising on discovery+
and the linear channels. Looking for
parallels is also a good approach when reentering
the workforce after an extended
absence, she says: " Draw a connection
between how you have employed your
prior career expertise and applied it to
other areas in your life to show adaptability
and curiosity in all that you do. "
Liz
Janneman
EVP, Network
Strategy
Ovation TV
Janneman guides
Ovation's linear and OTT strategy, while
also leading its advocacy platform " Stand
for the Arts. " Recognizing the pandemic's
impact on the arts sector, she made a
public commitment for Ovation TV to put $1
million behind its campaign for a $1 billion
annual appropriation for the National Endowment
of the Arts and the appointment
of a Secretary of Arts and Culture. On the
home front, Janneman closed several sixfigure
commitments with top-tier advertisers
for its OTT service. For those looking to
re-enter the workforce, she advises they
stay up on current technology. " Overcome
the objection of time away by demonstrating
that your knowledge on current industry
trends is up to date, " she says.
Kim
Kelleher
President,
Commercial
Revenue &
Partnerships
AMC Networks
Kelleher has an extensive background
in brand and advertising. Prior to joining
AMC in 2019, she served as chief brand
officer at Conde Nast. Now, she's parlaying
her skills to augment AMC's commercial
revenue and partnerships across current
and emerging distribution platforms
with moves such as the establishment
of the Content Room, AMC's full-service
branded studio. Formerly the first female
executive to lead Sports Illustrated ad
sales, Kelleher is passionate about elevat18
ing
women and diverse members of the
work force. She's helping the company
expand its talent pipeline " across many
dimensions, especially when it comes to
promoting opportunities for diverse talent
early in their careers, " she says.
Jo Kinsella
President
TVSquared
Kinsella is a
pioneer in TV attribution,
developing
new ways to bring transparency and
accountability to advertising. She led the
launch of TVSquared's first scalable, uniform
measurement solution for TV across
channels, platforms and devices. She also
spearheaded partnerships with the Ad
Council and COVID Collaborative for measurement
of the effectiveness of vaccine
education campaigns. Her exec team is
more than 75% female, and she's always
looking for additions. Kinsella wouldn't
hesitate to hire someone who has taken
time away from the corporate world. " I
welcome those people because they are
much more likely to know themselves and
be brave, " she says. " Don't let the break
be seen as losing skill. "
Flora
McKiernan
SVP, Sales
Disney Ad Sales
McKiernan is
a champion of
insights-led advertising, pushing the
industry to leverage research and explore
return on marketing investment to deliver
better results for clients. During these
unprecedented times, she has been
committed to working with healthcare
companies to produce compelling content
and storytelling that helps viewers relate
and understand the patient's journey.
Among the many successful campaigns
McKiernan led, the unique collaboration
with Novo Nordisk to raise awareness
around diabetes was groundbreaking. And
although she sees " significant strides " in
front of and behind the camera in terms
of gender bias, she says, " The investment
www.CablefaxWomen.com
December 2021
we are making is working-but it requires
awareness, intention and authenticity. "
Beth
Plummer
SVP & Chief
Revenue Officer, Ad
Sales Marketing
Charter
Communications
Nothing has been normal about the last
two years for ad pros like Plummer. The
auto industry is typically one of Spectrum
Reach's biggest spenders, but that all
changed when the global chip shortage
forced production to a halt. She's had to
get creative and fast-track efforts tied to
the convergence of linear and advanced
TV sales. Plummer has struck new partnerships
with companies like Comscore to
ensure Spectrum Reach is getting the best
measurement for its buck. She believes
everybody should read " StrengthsFinder
2.0, " a book and assessment that offers
personalized reports on strengths and
weaknesses. That's where she learned
that an overused strength can quickly
become a weakness: " This was one of my
biggest ah-ha moments from the book. "
Jo Ann Ross
President & Chief
Advertising Revenue
Officer
ViacomCBS
Domestic
Advertising Sales
As the first woman to serve as sales chief
of a broadcast network and as a cancer
survivor, Ross knows a thing or two about
meeting a challenge. This includes adapting
to an evolving market impacted by
COVID-19. Ross and her team kicked off
2021 with SuperBowl LV in February by
selling out inventory early and attracting
17 first-time advertisers. Then in March,
in preparation for the launch of Paramount+,
they secured General Motors, Expedia,
and Procter & Gamble as the leading
sponsors for the streaming service.
One of the longest-tenured sales heads in
television, Ross has had a long-term view
of gender bias on television. " We still have
a long way to go, " she says. n
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