Cablefax The Magazine - December 2021 - 20

Most Powerful Women
the
Communicators
Whether it's a corporate
crisis, new product or
program launch, these
PR pros have unlocked
the secret language
for getting the right
message out.
and Blanchard is continually finding new
ways to drive traffic to Charter's corporate
website and promote the company as a
top employer for all talent. That includes
those looking to re-enter the workforce
after time away. " Be curious and patient,
but persistent, " she advises. " Level set
your own expectations and outline your
long-term career progression and where
you are in that journey. "
Erin
Calhoun
EVP,
Katina
Arnold
VP, Corporate
Communications
ESPN
As ESPN's top
female comms executive, Arnold has overseen
the internal and external communication
strategy for many of the company's
most integral business inflection points
during her 19-year tenure. Her ability to
share her knowledge, thoughtfulness and
enthusiasm with her staff has been a key
to her team's success. It's a leadership
skill she learned years ago while overseeing
communications for an international
business. " Often times I was one of only
a few female executives in the room. The
head of that business made it very clear
I was in charge of comms and always
made me feel included, " she says. " He
visibly displayed the utmost respect for
me, and that helped me gain the credibility
I needed with the group. "
Cameron
Blanchard
EVP,
Communications
Charter
Communications
When duty calls, Blanchard steps up
to the plate. Her responsibilities practically
doubled at the end of 2020 when
she took on internal as well as external
communications. She immediately began
working to expand Charter's messaging
practices to its 96,000 employees with a
focus on geo-targeting to the company's
11 regions. Her external efforts continue,
20
Communications
Showtime
Networks
Calhoun knows how to build buzz. Case
in point: " The Comey Rule " and " Your
Honor. " The two series premiered late
last year to record ratings, no doubt
helped by the plethora of media coverage
in national outlets garnered by Calhoun
and her team. Even in a remote work
environment, she has overachieved. When
COVID cases spiked in L.A. in December
just before a 150-guest, drive-in premiere
for " Your Honor " , she led a last-minute
change up, turning it into a virtual event
in partnership with Entertainment Weekly
that had more than 1,300 attendees.
Having taken some time off work after the
birth of her own daughter, Calhoun understands
what women face when trying to
re-enter the workforce. " Know your worth
and don't settle for anything less, " she
advises. " Taking a hiatus does not mean
that you lose your skills or knowledge of
how to do your job and don't let anyone
tell you differently. "
Liza
Burnett
Fefferman
EVP & Head of
Communications,
Co-Head of MTV
Documentary Films
ViacomCBS & MTV Entertainment Group
In her communications role, Fefferman is
known for leadership in creative thinking,
the way she executes announcements
and her success in demonstrating why
MTVE brands matter. Outside of this
www.CablefaxWomen.com
December 2021
work, Fefferman has been able to fulfill a
lifelong passion-starting a documentary
film unit. MTV Documentary Films already
has received two Oscar nominations
and an Emmy. Fefferman also has been
instrumental in launching MTVE's FirstTime
Directors' program for BIPOC and
women directors. As part of this initiative,
50 original movies will be produced that
give rise to multicultural narratives and
voices. Fefferman says she is grateful to
have " always felt respected, listened to
and valued as an integral member of the
leadership team. " As for allies, she cites
Chris McCarthy, global president & CEO
of MTVE, who " deeply values the communications
function as an essential part of
our business and strategy. "
Johanna
Fuentes
Head of Global
Communications
WarnerMedia
Studios and
Networks Group
As the senior-most communications executive
in her division, Fuentes oversees
all of the communications and publicity
teams across the newly formed WarnerMedia
Studios and Networks Group. She
also is the chief public spokesperson for
her division and, as such, she supports
Ann Sarnoff, the company's chair and
CEO. During the past year, Fuentes has
managed the communications strategy
across WarnerMedia brands for a number
of developments. Among them: the new
hybrid theatrical release strategy, the
launch of HBO Max's ad-supported tier
and a digital immersive fan experience.
Terri Hines
EVP,
Communications
FOX Sports
Combining
storytelling skills
and a knack for spotting opportunities to
promote FOX Sports, during the pandemic
Hines garnered billions of impressions
for everything from NASCAR Daytona
500 to Major League Baseball's " Field of
Dreams " game. Early on when a mentor
continued on page 22
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