Cablefax The Magazine - December 2021 - 4

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Witchcraft & Wizardry
Just call me the Sorting Hat!
I'm feeling a bit like that ancient wizarding hat featured in " Harry Potter " that sits
on a Hogwarts student's head and shouts out " Gryffindor! " or " Hufflepuff!, " determining
which wizard house the pupil will be placed. Except in my case, I'm shouting
out, " Advertising! " or " Distribution! "
That sounds a lot easier than it is. While Cablefax: The Magazine is sorting our
Most Powerful Women honorees by field this year, these luminaries are hard to
box in to any one category. Take Italia Commisso Weinand, who heads two huge
divisions at Mediacom-programming and HR. Or Liza Burnett Fefferman, who we
placed among fellow Communicators because of her important ViacomCBS comms
role-even though she also fulfilled a lifelong passion by starting the MTV Documentary
Films unit, which she co-heads alongside Nina Diaz. Then there's NCTC's
Lisa Hood, who wears both the COO and CFO hat at the co-op.
The truth is, when you're a powerbroker like these boss ladies, you can't be
pinned down to one department. They're making big plays that impact their companies,
and oftentimes, the industry as a whole. While these Most Powerful Women
are sorted into a single " house, " for organizational purposes, we know their magic
touch is felt far and wide.
This year, we did away with ranking the Top 50 women because these are THE
Most Powerful Women-period. That said, we did want to highlight 10 women who
we felt had big years-whether it was a huge promotion (looking at you, Jessica
Fischer and Ayo Davis) or ratings dominance (hello, Suzanne Scott) or more M&A
than even the Wall Street Journal can keep track of (ahem, Julie Laulis).
We also celebrate Women's Advancement Champion Lisa Barroso of Crown
Media Family Networks for keeping the professional sisterhood strong, even in the
face of a pandemic, and our Mentor of the Year Tonya Cornileus of ESPN, who has
touched the lives of many executives as well as young people.
In that spirit of mentorship, this issue also features the Rising Tide. These women
were sponsored by senior leaders who see a special spark in them. Comcast's
Keesha Boyd " through her own lived experiences understands how important
representation of culture and identity is when it comes to programming, " says Dalila
Wilson-Scott. Charter's Rob Roache lauds Michelle Kadlacek for transforming
channel partner sales into one of the highest growth channels
inside Spectrum Enterprise, while Annie Howell dubs
Crown Media colleague Angela Megrey a social media
maven. Francesca Batista, our final Rising Tide standout,
earned the admiration of MTV Entertainment's Amy Campbell
for always pulling out extra touches of creativity.
It's fitting to devote the last few pages of this magazine
about our industry's top women to these up-and-comers
because as the saying goes, a rising tide lifts all boats.
Congratulations to all of our 2021 Most Powerful Women!
vp/group publisher, cablefax
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December 2021
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Cablefax The Magazine - December 2021

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