Cablefax The Magazine - December 2021 - 52

Rising Tide
the
" Michelle is someone who frequently mentors more junior team members, and
I can see the difference in their approach and performance. " -Rob Roache
tools to better support our partners and clients, " she says. Kadlacek has led the Channel Partner Program for three years, and things
have only gotten better with her at the helm. " She has excelled in transforming this sales channel to being one of the highest growth
channels inside of Spectrum Enterprise. What has impressed me about Michelle is how she represents the Spectrum brand in the
marketplace, " says Rob Roache, Group Vice President, Strategic Market & Partner Sales for Spectrum Enterprise, a part of Charter
Communications. " She is very active and visible doing speaking engagements in the marketplace, telling the story of how the Spectrum
Partner Program is serving the needs of partners and Enterprise clients across the US marketplace. " Kadlacek also does her part
to support her Spectrum colleagues, serving as Co-Chair of the Spectrum Women Business Resource Group and leading the Spectrum
Enterprise Women's Leadership Development initiative. " My involvement has inspired me beyond measure to succeed and become
the best possible version of myself, " she says.
Angela Megrey
VP, Social Media
Crown Media Family Networks
Sponsor: Annie Howell
Hallmark Channel and its sister brands have a social media following worthy of
more than a few heart emojis. That sort of engagement doesn't happen without
careful nurturing. Enter Megrey, who has elevated the Hallmark fanbase from
6.8 million to 8.9 million and lifted overall impressions from 963 million to
nearly 1.2 billion. One of the projects she's most proud of is building Hallmark's
fan group as advocates for series and the brand. When she joined the company
six years ago, there was a show in Season 2 that had an amazing fanbase,
but the network wasn't sure how consistent the ratings were and if it should
continue. " I immediately got to work and told the fans (through admins in fan
" Our social platforms are strong and our engagement some of the highest
in the industry, largely due to Angela's experience, strategic keenness, and
collaborative spirit. " - Annie Howell
groups) to let us know if they wanted a new season, and to WATCH and get others to watch. The ratings improved exponentially, and
the show was renewed, " she says. " I applied all the fundamentals of my experience of previously working in the gaming industry
and applied them to our core audience and it worked. " Megrey is also credited with one-of-a-kind, on-brand tactics like seasonal
bucket lists, giveaways, listicles and much more. " She built and leads a best-in-class team that knows how to leverage our content
and talent with multi-generational audiences in the most entertaining and magnetic ways, " says Annie Howell, Crown Media's Chief
Communications Officer. Megrey tells us she's a bit obsessed with discovering what strikes social gold. " I'm always looking to see
what other brands are doing personally, and what resonates. We also test a lot of creative to see fan engagement, reach etc., and
managing those pesky algorithms that seem to change almost monthly, " she says. " Ultimately, I love connecting people with brands in
a creative way, and the best thing about social media is that it's a two-way conversation. Listening is just as important as getting that
message out there. "
52
www.CablefaxWomen.com
December 2021
Cablefax: The Magazine

http://www.CablefaxWomen.com

Cablefax The Magazine - December 2021

Table of Contents for the Digital Edition of Cablefax The Magazine - December 2021