Cablefax The Magazine December 2022 - 59
Tina Lloyd
VP, Digital Content & Social Media
INSP
Sponsor: Hayes Tauber
Lloyd joined INSP in late 2019 but she didn't let the upheaval of the pandemic stop her from launching INSP.com's first-ever
video player experience, allowing fans to binge all seven seasons of " The Cowboy Way. " With locked-down viewers
hungry for content, the launch included the never-before-seen Season 7 series finale and new webisode series, " Coffee
with a Cowboy. " The initiative increased time spent on the site from 1.40 minutes on average in 2019 to 7.26 minutes in
2020. Her list of accomplishments includes introducing digital games and a successful watch-to-win sweepstakes that
have helped lift engagement. " I don't know that I have ever seen someone institute so many successful new initiatives
in a similar time frame. Usually all of the new projects she has kicked off would take at least 5-7 years to ideate, execute
and implement, " says INSP EVP, Marketing Hayes Tauber. " When an employee is radiating at such a high level, it forces
you to be the best manager you can be. " Lloyd says she feeds off her team when it comes to creative strategies. " Often
it is when we are informally brainstorming together that some of the most successful campaigns we have launched
have come to life, " she says. " As my team knows, I firmly believe good ideas can come from anywhere and so I try hard
to push them, and myself, to go beyond the boundaries of what is possible on the second screen and to think with the
end goal in mind. " Outside of INSP, Lloyd has spoken on panels educating audiences on many topics, from how to bring
live activations into their social media strategies to more personal topics, such as career development talks at various
colleges and universities. " I love to help motivate and develop others. I truly get inspired by seeing those I have coached
or led along the way move up in their careers, " she says.
" Tina's biggest
impact has
been helping to
change how the
company sees these
communications
platforms as
important levers
for driving both
new viewership
and strengthening
current fan
relationships with
our brands. "
- Hayes Tauber
2023 Nomination Deadlines
Mark Your Calendars
Cablefax 100
Deadline: Jan. 13
Final Deadline: Jan. 20
FAXIES Awards
Recognizing Excellence in PR & Marketing
Deadline: March 24
Final Deadline: March 31
Top Ops Nominations
Deadline: April 14
Final Deadline: April 21
For more information visit
www.cablefax.com
CablefaxWomen.com
December 2022
59
Cablefax Diversity Nominations
Deadline: May 12
Final Deadline: May 19
Cablefax Most Powerful Women
Deadline: August 11
Final Deadline: August 18
https://www.cablefax.com
http://www.CablefaxWomen.com
Cablefax The Magazine December 2022
Table of Contents for the Digital Edition of Cablefax The Magazine December 2022
Cablefax The Magazine December 2022 - 1
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Cablefax The Magazine December 2022 - 3
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