Cablefax The Magazine May 2022 - 82

MARKETING MUSCLE
Vicki Lins
President & CEO
CTAM
Years at Current Organization: 6
First Job in the Industry: Director of Marketing at (LA cable interconnect) Adlink
Bucket List: To live abroad
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Lins heads an association firmly entrenched at the intersection of content and connectivity. In 2021, she established four key areas to
strengthen the industry's bottom line and led marketing programs through SmartMove that matched users with the best viewing and
streaming options. She also leads the industry's consumer-facing piracy mitigation effort through StreamSafely.com, a platform that educates
consumers on the risks through malware exposure. Lins also finds time to host CTAM's " Thinking Out Loud " podcast, which features
thought-provoking conversations with industry leaders.
Q&A
What does the metaverse mean to you? I'm excited
for the new digital marketing opportunities the
metaverse promises. CTAM is always trying to
look ahead at consumer behavior and educate
members about emerging trends that can
impact our business. We are exploring potential
opportunities for media and entertainment
companies to benefit from this growing area.
What's your Wordle strategy? First two guesses cover almost all
letters. After that, it's strategic deduction, creative thinking and
luck!
How many companies have you worked for? Since college-9
Boredom buster? My exceptionally curious, creative teenager who
ensures there is never a dull moment!
If my company had a mascot, it would be: A unicorn. The CTAM team
is a unique breed of marketers who know how to build value and
deliver industry-wide results that enrich consumers' connected
experiences. We believe connectivity has a " magical " power to
transform lives. Our team is constantly creating, developing and
leading collaboration to drive collective impact.
TV show I always recommend not on my networks: They are all my
networks! I try to watch a broad cross-section of content to stay
connected to our members' brands...TCA adds even more nets/
services under the CTAM umbrella so it's a big challenge. ■
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Q&A
THE TACTICIAN
Trisha Husson
Head of Strategy, Business Operations & Finance
Disney General Entertainment Content
Years at Current Organization: 17 years if including FOX
First Job in the Industry: Strategy & business development for FOX Networks Group
Bucket List: Hiking the Inca Trail
Husson earlier this year was promoted to her current position, a testament to her deep experience and success in helping Disney skillfully
expand its content domain. Her teams have been providing audience and content insights, as well as operational guidance, to help steer the
direction of DGE offerings, and they'll continue to work hand-in-hand with content partners across the company to use research and other
insights to ensure they deliver the most compelling programming to viewers.
How many companies have you worked for? 5 - BDO Seidman, Deloitte, Credit Suisse, FOX, Disney
What creative property do you hope does NOT get adapted into a show, movie or remake? " The Sound of Music " -one of the
best movies of all time...so beautifully written/produced and perfectly cast. I cannot imagine any remake coming remotely
close to the perfection achieved in this movie.
Favorite dish that I can also make myself: Egyptian lentil soup-a recipe I found on the back of a hotel welcome leaflet during my travels to
Egypt. Still a treasured scrap of paper after two decades.
TV show I always recommend not on my networks: " Schitt's Creek " -it takes only two episodes to completely fall in love with the quirky,
lovable and hilarious Rose family. ■
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May 2022
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