Cablefax The Magazine May 2022 - 83
THE NEWSMAN
68
TO MARKET,
TO MARKET
Sophia
Ahmad
EVP & CMO, Xfinity
Customer Services
Comcast Cable
Years at Current Organization: 2
years with Comcast; 15+ years
with Sky before that
Since she joined the Comcast Xfinity team, Ahmad has revolutionized
the company's go-to-market strategy, bringing
together every aspect of the experience-care, sales, retail,
product development and more. Among recent achievements,
she led marketing for Xfinity Mobile's launch of
nationwide 5G unlimited plans, driving customers to switch
and stick with it. Her team also launched the company's
most powerful gateway yet that's WiFi 6E capable. And,
oh yeah, in 2021 Xfinity Mobile ranked No. 1 for customer
satisfaction a second year in a row. ■
Jay Wallace
President & Executive Editor
FOX News Media
Years at Current Organization: 26
First Job in the Industry: First internship:
WCVB-TV in Boston. First paycheck: News
12 Long Island
Your Bucket List: Report from Tehran
Wallace is used to the unpredictable world of
68
breaking news. But nothing could prepare him
for an attack in Ukraine that killed FOX News
cameraman Pierre Zakrzewski and Ukrainian
journalist Oleksandra " Sasha " Kuvshynova in March. Correspondent Benjamin Hall
was seriously injured. Wallace jumped into action, working to get Hall safely to a
hospital in Germany. It was a heavy reminder that Wallace's job has him overseeing
the newsgathering across FOX News Media, through the highs of ratings
success to the lows of devastating tragedy. Through it all, he keeps a steady hand
on the tiller. Wallace is also involved in his community, working with CEO Suzanne
Scott for a $100,000 corporate donation to Answer the Call, which provides financial
assistance to the families of fallen service members of the FDNY and NYPD.
What's your Wordle strategy? I make my first random word guess
moments after my morning alarm goes off.
Your YouTube rabbit hole? Letterman clips-especially ones with
Chris Elliot ■
Q&A
CONGRATULATIONS
to our CEO, Joel Hassell, and all of the
2022 Cablefax 100 honorees!
Thank you for your steadfast leadership and
commitment to advancing the television advertising
industry.
canoeventures.com
cablefaxmag.com
May 2022
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Cablefax The Magazine May 2022
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