Cablefax The Magazine May 2022 - 94

ALWAYS IN
DEMAND
Dale Hopkins
President & CEO
iNDEMAND
Years at Current Organization: 4.5
First Job in the Industry: Ad sales assistant at CBS
Bucket List: Sing with Keith Urban
Hopkins took the reins of the joint venture among Comcast, Cox and
Charter in 2017 and there hasn't been a year since when she hasn't
worked to propel the company forward with guts and vision. After
revamping the company's culture, establishing an open-door policy and
fostering social connections throughout the organization, she's had her
eye on new avenues to distribute premium VOD and PPV entertainment
to the more than 200 North American TV operators iNDEMAND serves.
That recently included outlining a plan to launch a PPV streaming
website and app to offer live PPV events plus original programming and
archived content. PPV.com will be available via cable set-top boxes.
THE FAST TRACK
80
Under Anderson and Pirozzi's purview, IMDb TV made significant moves in the ad-supported streaming landscape
during the past year. The service, just renamed Amazon Freevee, debuted a dozen originals as well as new
exclusive movies and TV series that broaden the service's offering. As Freevee expands-Anderson and Pirozzi
oversaw development of nearly 50 FAST channels in the U.S.-the duo is leading their team to partner with wellknown
content creators and influencers like LeBron James, Maverick Carter and Clea DuVall.
Lauren Anderson
Co-Head of Content & Programming
Amazon Freevee (formerly IMDb TV)
Years at Current Organization: 3
First Job in the Industry: Associate, NBC Entertainment
Bucket List: Going to law school
What's your Wordle
strategy? In the spirit
of show don't tell...
(also, this remains the
one and only time I've
Ryan Pirozzi
Co-Head of Content & Programming
Amazon Freevee (formerly IMDb TV)
Years at Current Organization: 11
First Job in the Industry: Launched a digital video service at
Best Buy, Cinema Now
Bucket List: Motorcycle across Europe
Q&A
been correct on the second attempt)
Boredom buster? Thankfully, Amazon
ensures I'm never bored
Your YouTube rabbit hole? Anything
Condé Nast produces
What household chore could you win
a gold medal in? Does spice cabinet
organization count?
TV show I always recommend not on my networks: " Better Call
Saul " and " Married at First Sight "
94
How many companies
have you worked for? 4;
U.S. Air Force, Booz Allen
Hamilton, Best Buy,
Amazon
Your YouTube rabbit hole? " Honest
Trailers " from Screen Junkies-
hilarious, brutally honest takes on the
biggest films and series.
My prediction for NFTs... is that someday
I will fully understand the value
Q&A
proposition of NFTs (spoiler alert: today is not that day).
What creative property do you hope does NOT get adapted into a show,
movie or remake? " Pulp Fiction " ; it's perfect, leave it be. ■
Band I'd go see live: Me & Keith Urban
What will it take to see a seismic shift away
from linear television for sports? PPV.COM,
our new streaming PPV service
Your YouTube rabbit hole? Dave Chappelle
Boredom buster? Riding on the beach bike path ■
Q&A
80
May 2022
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Cablefax The Magazine May 2022

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