Cablefax The Magazine May 2023 - 48

GOOD VYBES
36
Q&A
IF I BOUGHT TWITTER, THE FIRST THING I'D DO
IS... Fire Elon Musk
PICKLEBALL OR TENNIS? Tennis
HOW DO YOU PERSONALLY GIVE BACK TO YOUR
COMMUNITY? Support several local charities
financially
MY BIGGEST IRRATIONAL PHOBIA: Super-tight small
crowded spaces.
BIGGEST MISCONCEPTION ABOUT FIXED WIRELESS
SOLUTIONS? It's way too slow.
Spencer is a jack of all trades in the cable industry.
He not only leads a company of more than 800 employees,
but he's also a board member for NCTA,
C-SPAN, Half Time Institute and View Ray Inc. and
served as executive chair for the Walter Kaitz Foundation's
annual Kaitz Dinner back in November.
Vyve continued its focus on rural broadband under
Spencer's command and expanded into more than
20 new markets in 2022, while also launching multiple
products and successfully applying for state
grant money. ●
Phil Spencer
CEO
Vyve Broadband
HOMETOWN: Milwaukee
FAVORITE SPORTS TEAM: CHIEFS!
I WANT 30 SECONDS IN AN ELEVATOR WITH:
Elon Musk
BRAND PARTNER BOSS
36
Rita Ferro
President, Advertising Sales
The Walt Disney Company
HOMETOWN: Miami, FL - always a 305 girl
FAVORITE SPORTS TEAM: Miami Heat and Miami Dolphins
I WANT 30 SECONDS IN AN ELEVATOR WITH: If I could have
more time with anyone, even for a 30-second elevator ride, it would
have to be my dad. He has been one of the most influential people
in my life and I always had so much to learn from him.
In 2022, Disney had a record-breaking upfront with
$9 billion in advertising commitments, including
sellouts for the Oscars, NCAA and March Madness.
In December, Ferro and her team brought
100 partners on board for the launch of the Disney+
ad tier. A self-serve advertising platform her
team launched just over a year ago, which allows
clients to seamlessly advertise across the whole
Disney portfolio, has seen nine-fold growth; with it,
even small businesses with minimal resources can
advertise with Disney. Committed to DEI, at the
upfronts Ferro ensured every partnership included
multicultural and inclusive commitments.
48
Q&A
WHERE DO YOU WORK MOST FREQUENTLY-HOME,
OFFICE, ROAD? Most of my time these days working is
spent on the road. In the past few months, I traveled from
New York, Arizona, Los Angeles and Boston, participating
in all of these amazing conferences and meeting hundreds
of clients to discuss our company's ad-tech progress.
FAVORITE PLACE YOU'VE EVER VISITED? Paris will
always be one of my favorite cities. I have very fond
memories of spending time there with my family visiting
Disneyland Paris (of course) and nothing beats meeting
with clients and partners in the South of France during
Cannes Lions. ●
May 2023
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