Cablefax The Magazine May 2023 - 51

BIG NEWS
40
David Ellen
Senior EVP
Charter Communications
HOMETOWN: Philadelphia
Under Ellen's oversight, Charter expanded
its signature $30 million philanthropic
initiative, Spectrum Community Center
Assist, into 20 new markets in 2022. To
date, more than 6,000 participants have
benefited from the program aimed at revitalizing
community centers and supporting
job-training efforts. He's also made
sure Spectrum Networks is a journalism
beacon for local communities-an especially
worthy mission given the number
of local newspapers that have shuttered.
During the past year, he oversaw Spectrum
News' launch on Roku and Apple TV
and led the launch of Spectrum News 1 on
a local broadcast network in Dallas.
Q&A
WHAT IMPACT COULD AI HAVE ON THE INDUSTRY'S
FUTURE? AI could have significant impact in the long term.
We are seeing forms of it used in various disciplines today, but
I think the role that AI could eventually play on the talent side,
especially in recruiting, is going to be exciting to explore.
STREAMING APP I USE THE MOST: The Spectrum News App
MY PREDICTION FOR NFL SUNDAY TICKET ON YOUTUBE:
It will provide Charter an exciting new opportunity to attract
DirecTV customers to our video products where before they
were tied to DirecTV through Sunday Ticket. ●
ONE SINGULAR SENSATION
40
John Halley
President, Paramount Advertising
Paramount Global
HOMETOWN: Reno, NV
FAVORITE SPORTS TEAM:
SF 49ers and SF Giants
I WANT 30 SECONDS IN
AN ELEVATOR WITH: Travis
Scoles
Promoted last fall, Halley
seems ready-made to lead
Paramount's advertising team
into the future. He understands
the nuances of both linear and
digital platforms and is already seeking new opportunities
and approaches to leverage Paramount's scale
and solutions. Halley and his team have streamlined
things to create single-point access to Paramount's
many advertising solutions. He's even re-envisioned the
company's upfront presentation as a series of smaller,
high-impact events, as opposed to the grand events
once held at Carnegie Hall. ●
Cablefax100.com
May 2023
CONTENT CHIEF
Greg Rigdon
President, Content Acquisition
Comcast Cable
41
Rigdon oversees the strategic
direction of Comcast's
content portfolio
as well as the content
acquisition team that
leads programming
negotiations for
its cable systems.
While he has had a
hand in some of the
industry's landmark
carriage deals-including
Comcast's 2012
Disney renewal agreement
that served as a template for such
transactions for years-Rigdon's role is evolving as
more and more programmers launch streaming and
direct-to-consumer offerings. ●
51

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Cablefax The Magazine May 2023

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