Cablefax The Magazine May 2023 - 75

GIDDY UP
Q&A
72
David Cerullo
Chairman & CEO
INSP
HOMETOWN: Charlotte, NC
FAVORITE SPORTS TEAM: L.A. Chargers
I WANT 30 SECONDS IN AN ELEVATOR WITH: Steven A.
Schwarzman, CEO & co-founder of Blackstone
South Carolina-based INSP hasn't felt as much of the heat as many others
during uncertain economic times, with Cerullo continuing to strike deals
including the company's acquisition of broadcast stations from Cox Media
Group. Last year brought record highs to INSP when it experienced its
highest-rated month in February and its highest-rated quarter ever, Q1,
bolstered by the expanded production of original content overseen by
Cerullo and the introduction of the " Cowboy Way " FAST channel.
ALL GOOD IN THE HOOD
Lisa Hood
COO & CFO
NCTC
73
HOMETOWN: Olathe, KS
FAVORITE SPORTS
TEAM: Kansas State
Wildcats
I WANT 30 SECONDS
IN AN ELEVATOR WITH:
Condoleezza Rice
NCTC has had a year
for the books-from
changing its name to
The National Content &
Technology Cooperative
to expanding a host of partnerships-and Hood has
been an intrepid leader, working with CEO Lou Borrelli
to keep operations smooth throughout the changes.
She upgraded the organization's financial and product
mix to foster the future evolution of its members and
she's continually working to build out other services to
support them.
Q&A
IF I BOUGHT TWITTER, THE FIRST THING I'D DO IS...
Fire Elon Musk.
WHICH WEBSITE OR APP DO YOU VISIT MOST WHEN
PROCRASTINATING? Instagram
BIGGEST MISCONCEPTION ABOUT FIXED WIRELESS
SOLUTIONS? That the service is a sufficient substitute for
fiber.
TV INTRO YOU WON'T SKIP? " Monday Night Football " ●
Cablefax100.com
WHERE DO YOU WORK MOST
FREQUENTLY-HOME, OFFICE,
ROAD? Home
PICKLEBALL OR TENNIS?
Pickleball
STREAMING APP I USE THE
MOST: Prime
MY BEST IDEAS COME WHEN...
I'm having quiet time in the early
morning before my day gets
underway.
FAVORITE PLACE YOU'VE EVER
VISITED? The Sanctuary at
Kiawah Island, SC
LAST TV SERIES WATCHED:
" 1923 "
PODCAST, RADIO OR
AUDIOBOOK? Audiobook ●
JUST SAY 'YES'
Jon Litner
CEO
YES Network
HOMETOWN: Peabody, MA
FAVORITE SPORTS TEAM:
New York Yankees, Brooklyn
Nets and New York Liberty
I WANT 30 SECONDS
IN AN ELEVATOR WITH:
Actor Eugene Levy (my
doppelganger!)
The difficulties surrounding the
RSN realm are no secret, but
under Litner's leadership YES
Network continues to thrive
amid the storm. The network's
app had a successful first full
year in the market in 2022, and
YES had success on the linear
side of things, too. It finished
the year as the most-watched
RSN in the country for the 18th
time in the past 20 years. To
bolster its delivery of eyeball-grabbing
matches from
New York sports teams, Litner
signed a content partnership
deal with Jomboy Media to
produce original programs for
the YES app. And it welcomed
Opening Day with the launch of
a DTC app offering.
May 2023
73
Q&A
PICKLEBALL OR
TENNIS? Tennis
HOW DO YOU
PERSONALLY GIVE BACK
TO YOUR COMMUNITY?
Vice chairman of the Little
League International board
of directors
MY BEST IDEAS COME
WHEN... I am on the
elliptical.
FAVORITE PLACE
YOU'VE EVER VISITED?
Capri, Italy
LAST TV SERIES
WATCHED: " The Last of
Us " ●
75
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Cablefax The Magazine May 2023

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