Cablefax The Magazine May 2023 - 79

STREAMLINED SPORTS
Leonard Asper
President & CEO
Anthem Sports & Entertainment
78
FAVORITE SPORTS TEAM: Winnipeg Blue
Bombers
I WANT 30 SECONDS IN AN ELEVATOR
WITH: Elon Musk
In the last year, Asper helped Anthem
Sports & Entertainment grow its audience
and brand, making over 11,500
hours of Anthem's proprietary content
available in 170-plus countries
via linear, streaming, VOD and social
platforms. Asper unified the company
both physically with facilities in
Toronto and Denver and digitally by
compiling its portfolio into a single
streamlined system. Film, music
and sports remain Anthem's sweet
spots, but merchandising-including
IMPACT Wrestling figures and clothing-and
events remain important
to Asper, too. GameTV even scored
a multiyear deal with Major League
Pickleball.
Q&A
IF I BOUGHT TWITTER, THE
FIRST THING I'D DO IS... Make
it completely open-remove
hierarchies.
PICKLEBALL OR TENNIS? Tennis
INDUSTRY TOP PRIORITY FOR
2023: Audience measurement
MY BIGGEST IRRATIONAL
PHOBIA: Football will get
canceled
LAST TV SERIES WATCHED:
" Better Call Saul "
PODCAST OR RADIO OR
AUDIOBOOK? " Founders
Podcast " ●
79
BROADBAND GATEKEEPER
79
Emily Waldorf
SVP, Consumer Internet Services
Comcast Corp.
HOMETOWN: Bridgeport, CT
FAVORITE SPORTS TEAM: Penn State Nittany Lions
I WANT 30 SECONDS IN AN ELEVATOR WITH:
Mahatma Gandhi
Waldorf leads Comcast's product
strategy, accelerating its pace of
innovation and orchestrating its
product go-to-market and lifecycle
planning. She works closely
with partners across the enterprise
to develop products that
drive differentiation and profitable
share growth. This year she and
her team are focusing on laying
the groundwork for multi-gigabit
symmetrical speeds for more than
50 million homes and businesses
before the end of 2025.
Cablefax100.com
Q&A
INDUSTRY TOP PRIORITY FOR
2023: Differentiation through
reliability and enhanced value
through convergence.
MY BEST IDEAS COME WHEN...
I'm awake at 2 am.
MY BIGGEST IRRATIONAL
PHOBIA: Heights
FAVORITE PLACE YOU'VE EVER
VISITED? Akumal, Mexico
LAST TV SERIES WATCHED:
" Poker Face " ●
May 2023
A HALLMARK
OF EXPANSION
Judi Lopez
EVP, Distribution &
Content Strategy
Hallmark Media
HOMETOWN: San Diego
FAVORITE SPORTS TEAM:
Arizona Cardinals
I WANT 30 SECONDS IN AN
ELEVATOR WITH: Artists: Lee
Krasner, Georgia O'Keeffe, Yayoi
Kusama, Frida Kahlo
In a busy year for Hallmark Media,
Lopez was integral to developing
its linear network through new
distribution deals and expanded
programming. She oversaw the
platform's partnership with Hulu
Live TV and a collaboration with
Canela Media's Spanish-language
AVOD service Canelta.TV,
bringing the network to Hispanic
and Latinx audiences for the first
time. As a member of the T. Howard
Foundation, Lopez's interest
and advocacy for diversity in the
industry is well known.
Q&A
MY BEST IDEAS COME WHEN...
I'm outside walking.
LAST TV SERIES WATCHED:
" The Way Home " on Hallmark
Channel
PODCAST OR RADIO OR
AUDIOBOOK? Podcast
SLACK OR MICROSOFT
TEAMS: Slack ●
79
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Cablefax The Magazine May 2023

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