Cablefax The Magazine May 2023 - 91

KNOW THINE AUDIENCE
Chara-Lynn Aguiar
SVP, Strategy & Office of the Chairman
ESPN
HOMETOWN: Daly City, CA
FAVORITE SPORTS TEAM: UCLA Bruins
Q&A
INDUSTRY TOP PRIORITY FOR 2023:
Diversity, Equity and Inclusion
WHICH WEBSITE OR APP DO YOU VISIT
MOST WHEN PROCRASTINATING?
Instagram
TV INTRO YOU WON'T SKIP?
" Succession "
Aguiar's strategic efforts impact ESPN where it matters: innovation,
storytelling and programming; direct-to-consumer; audience
expansion; and DEI and belonging. Those things are always top
of mind when she's negotiating agreements like the seven-year
streaming and media rights deal with the NHL, a nine-year agreement
for exclusive " first ball to last ball " coverage of The Australian
Open, and an exclusive rights agreement with Formula 1. Aguiar is
constantly seeking to better understand ESPN's core audiences to
identify new opportunities for growth. ●
94
COMING TO A TOWN NEAR YOU
Drew Petersen
SVP, Corporate Affairs
TDS Telecom
95
HOMETOWN: Bedford,
NH
FAVORITE SPORTS
TEAM: Wisconsin Badgers
I WANT 30 SECONDS
IN AN ELEVATOR WITH:
Ronald Reagan
Petersen is the face of TDS
and he often hits the road
to talk to localities about
the benefits of fiber and
how the operator can best serve those within its footprint.
He represented the company during a ribbon cutting at
a new warehouse in Missoula, Mont., shortly after TDS
announced a $160 million investment in the state. His team
has also been spreading the word about the FCC's Affordable
Connectivity Program while building relationships
with state broadband offices as it pursues broadband
grants. Petersen scored one huge win in Tennessee, with
TDS awarded $12.9 million to connect 3,700 locations in
Monroe County.
Q&A
BIGGEST ROADBLOCK IN FIBER EXPANSIONS? Quality
construction partners
PICKLEBALL OR TENNIS? Pickleball
INDUSTRY TOP PRIORITY FOR 2023: Make sure no
BEAD funding goes to locations with adequate speeds/
service. ●
Cablefax100.com
May 2023
BUZZ BUILDER
Connie Orlando
EVP, Specials, Music Programming,
Music Strategy & News
BET
95
HOMETOWN: Queens, NY
FAVORITE SPORTS TEAM:
Brooklyn Nets
I WANT 30 SECONDS IN AN
ELEVATOR WITH: Michelle
Obama
Staying ahead of the cultural
curve is why BET is the go-to
provider of premium content
made for and by the Black
community. Orlando constantly seeks out programming
and specials that can move the culture forward
while amplifying the best of Black culture. Tentpoles
like the live simulcasts of " BET Awards, " which
drew 3.2 million viewers across 10 Paramount Global
Networks in 2022, and " BET Hip Hop Awards, " which
topped 2 million viewers on just four PGN networks
the same year, prove that Orlando's ability to build
memorable, buzzworthy moments around cultural
trends is a vital part of BET's continued success.
Q&A
WHERE DO YOU WORK MOST FREQUENTLY-
HOME, OFFICE, ROAD? If this were pre-pandemic, I
could easily say I work from my office almost all of the
time. Since we entered the era of " remote working, " I
now spend 90% of my time at my home office.
FAVORITE PLACE YOU'VE EVER VISITED? The
Maldives ●
91
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Cablefax The Magazine May 2023

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